April 14, 2008 in Brand Strategy by sbaradell@ideagrove.com
What’s in a Name? Sometimes, It’s the Difference Between Success and Failure

For those of you who aren’t familiar with the stock photography business, there are two types of stock: “rights-managed” and “royalty-free.”

I bet — even if you don’t know the difference between the two — you already have a preference based on their respective names. Am I right?

Read more at Black Star Rising.

 
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