I’d say they’re dealing with a very large market. Check it out.
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What Do Top PR Firms’ Web Sites Say About Them?
In October, Media Orchard looked at the Wikipedia entries of top PR firms and found them a bit of a mess. We thought it might be nice to give these agencies a chance to redeem themselves by analyzing their Web sites.
Specifically, we decided to use our new favorite toy, TagCrowd, to assess the messaging these firms project in the top-level content of their sites. TagCrowd, you may recall, creates tag clouds based on word frequency.
So, think of these as the Web site “brand clouds” for five top PR agencies:
Edelman –
Ogilvy Public Relations Worldwide –
For comparison to a smaller firm, here’s one for the Idea Grove –
Why don’t you try it for your own agency? It’s a good spot-check to make sure your site’s content hasn’t gone off message.
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Simple Steps for Adding Multimedia to Your PR Program
As a PR person, you know it’s time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series “Unequal Justice” is extremely well-made, and is backed not only by a five-part print investigation into killers released on probation, but also by an excellent multimedia section on DallasNews.com.
What this should tell you is obvious: If print communication alone is no longer sufficient for print publications, it probably isn’t sufficient for you, either.
Read my Simple Steps for Adding Multimedia to Your PR Program at the MarketingProfs Daily Fix blog.
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The Future of PR in Four Letters: PWCI
Media Orchard announced today that is has revolutionized the emerging discipline of Blog Relations by creating a new type of news release for Blog Relations, called the PWCI (Pre-Written Content Item).
Unlike the unwieldy Social Media News Release (SMNR), which might be thought of as the Altair 8800 of Web 2.0 PR, the PWCI streamlines the Blog Relations Process (BRP) by providing PWC (Pre-Written Content) that can be easily posted as an original CI (Content Item) by the TB (Targeted Blogger).
The PWCI addresses a key need for many Technorati Top 1000 blogs — namely, original CIs, since in many cases the FBs (Founding Bloggers) of these successful blogs have passed along many of their day-to-day blogging duties to RBs (Replacement Bloggers), and are effectively coasting off PS (Past Success). For these bloggers, the PWCI can be a welcome addition to the content mix.
Here is an example of a PWCI designed as part of a Blog Relations Initiative (BRI) for Media Orchard. Readers of this blog post are invited to publish this PWCI on their blogs in its entirety:
A-Hole Baradell Posting Again
I used to read Media Orchard every day — then that a-hole Baradell stopped posting. Well, for some reason, he started posting daily again last month.
So far, some of it’s pretty funny, but some of it’s just stupid. He apparently thinks he’s good at Photoshop, but he’s not, which is kind of funny in itself.
I guess I’ll start reading it again. What the hell — it’s free. So I’ll have 6,412 blogs in my reader now instead of 6,411.
Whatever.
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How to Be a Lying &*$%#@ in Seven Simple Steps
A couple of months ago, someone doing media relations for me got screwed over by a TV reporter. Here’s how it went:
1. We wanted the reporter to do a preview story on a consumer event that one of our clients was sponsoring. The event was targeted to a particular kind of consumer within this reporter’s beat.
2. The reporter expressed interest and said she wanted to interview one of the consumers who would be coming to the show. She laid out a set of criteria for the kind of person she wanted to talk with.
3. Our media relations person said, “No problem, I’m on it!” and set about giving the reporter what she wanted. Since the event hadn’t yet occurred, you can imagine how difficult it might be to find a consumer who was planning to come to an event before the event. Particularly given the reporter’s criteria, it wasn’t easy.
4. Lo and behold, our person scored! She found the perfect candidate for the reporter’s story, which obviously would be a great hook for the reporter’s preview of our client’s event.
5. The reporter was excited to learn that our person had found the perfect interview subject for her. She apparently had been looking for this kind of consumer for some time with no luck. The reporter went to the consumer’s home and interviewed her for more than an hour.
6. When our media relations person followed up to find out when the story would run, the reporter said she “wasn’t sure” if she would be able to do a preview of the event. “What do you mean?” our person asked. “Didn’t the interview go well?”
7. It did go well, the reporter replied. Only she really had wanted the interview for a future story she was planning, and just didn’t have time to do something before the show. In fact, when the story did run, it wouldn’t be mentioning our client at all.
I know how journalists can be with PR people – and I know that PR people sometimes deserve it. But this is ridiculous.
I want to out this $&%#@ so badly I can’t tell you. But I guess I’ll settle for sharing this little story in hopes that it will comfort you the next time it happens to you.
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