If you’re just tuning in to this series, we’re discussing how, far from dying a slow, painful death, public relations is driving the inbound marketing industry. This post explains how media outreach has evolved into a crucial tool for any …(Continue Reading...)
Two common misunderstandings keep popping up about effective brand marketing in the digital age.
First is the idea that content marketing is somehow a new concept. Second is the notion that, with brands telling their own stories, there’s no need …(Continue Reading...)
Idea Grove has been named the winner of the 2013 PR World Awards for Innovation in PR for our public relations-driven inbound marketing methodology and Technology Campaign of the Year for our work on behalf of client ShopSavvy.
Idea Grove …(Continue Reading...)
Just a few months after winning the American Marketing Association’s Marketer of the Year award, Idea Grove is a finalist in two categories at the 2013 Golden Bridge Awards: PR Professional of the Year and Media Relations Team of the …(Continue Reading...)
Last week we got two reminders about going too far: the one you heard about and one you probably didn’t. But they prove the same point: If you’re going to go too far to call attention to something, you had …(Continue Reading...)