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March 30, 2006 in Media Orchard, Public Relations by Scott Baradell
Brian Connolly: In His Own Words

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Since people continue to ask us about Brian Connolly, who is neither a suspect nor “person of interest” in our Strumpette investigation, we thought we’d share a few of the many, many comments posted by Brian on Steve Rubel’s Micro Persuasion blog, which — along with Edelman — has been the focus of the Strumpette’s wrath.

Here’s Brian on:

Transparency –

A good sermon Father Rubel. But here are a few points to consider: transparency, empowerment and the unwashed mass … Do you close the bathroom door? Sorry but transparency has its limitations. Ultimately, you may feel freer peeing in the wind. But I do not want to stand by you while you do it.

Gatekeepers –

Steve, your value to your clients is more celebrity based than technical. You don’t make anything innovative, per se; you provide opinions. Is what it is. The fleeting nature of celebrity aside, ironically the very thing you espouse as the greatest thing since sliced bread (blogging), discounts your value with every new one launched.

Edelman’s Talkshop blog –

It looks almost totally design-less (not to be confused with minimalist). Not that there’s anything wrong with that. But, that can be confused with unprofessional. Anyway, if I were Richard, I’d probably want it to fall someplace within the Edelman brand family. Doesn’t appear that way.

We looked at a few more comments before we took a long break to contemplate hurling ourself over the side of a building. Lots of karma-killing negativity.

Kind of like that person Brian admits to knowing, but won’t reveal the identity of: Strumpette.

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December 7, 2005 in Media, Media Orchard by Scott Baradell
The New York Times School of Blogging: "We’ll Use the Technology Our Way"

From a memo to New York Times staffers from Deputy Managing Editor Jonathan Landman re: a new entertainment blog and plans for additional blogs. Via LAObserved and Romenesko:

The point is, a blog is nothing more than a piece of technology. It allows people to compile thoughts, connect with others and interact quickly with readers. People can use it any way they want to. It has no inherent ethical or moral quality, though it does have its own special power.

We’ll use the technology our way. Our bloggers will have editors. They will observe our normal standards of fairness and care. They won’t float rumors or take journalistic shortcuts. Critics and opinion columnists can have opinion blogs; reporters can’t…We’ll encourage readers to post their thoughts, but we’ll screen them first to make sure the conversation is civil. Some bloggers will accuse us of violating blogospheric standards of openness and spontaneity. That’s life in the big city.

Full memo here.

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December 7, 2005 in Media Orchard, Public Relations, SEO, Web Design by Scott Baradell
Readers Are Leaders: Why Subscribing to Media Orchard Can Help You Succeed in Business

I get a lot of nice feedback from readers of Media Orchard. One of my favorite compliments came from Mason Cole, who wrote of our blog, “It’s beautifully comprehensive and well-balanced. Every day there’s something to learn — more there than I can absorb, regrettably.”

We’re different from other PR-agency blogs. While we write about Web 2.0 innovations, we don’t focus on blogs and wikis, “lightweight business models” and “the long tail” ad infinitum. We also don’t blog endlessly about schmoozing with other bloggers at various, nefarious blogging conferences around the globe.

To some, we’re a hodgepodge of media industry news, PR philosophizing, celebrity gossip, journalism analysis, political ramblings, random oddities, and blog-culture observations.

True enough — but there’s a method to our madness.

Readers are leaders. As a public relations practitioner, the best way for you to rise in your profession is to demonstrate your knowledge of the profession.

Knowledge comes in many forms. You can read Micro Persuasion for an authoritative source on how Web 2.0 is transforming our field. You can read other blogs for tips on how to pitch a reporter, how to write a press release, and so forth.

And you can read Media Orchard to put what you do — the practice of public relations — in the context of the broader world around you.

Specifically:

  • We discuss issues in journalism and the media industry because these are important to the reporters you talk with every day — and because they directly affect the PR industry’s evolution.

 

  • We tell you how celebrities are managing their public images – because these stories provide valuable lessons for managing corporate brand images.

 

 

 

 

 

All in the form of ready-made water-cooler talk.

So sign up for Media Orchard today. We welcome your participation.

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November 30, 2005 in Media Orchard by Scott Baradell
Exit Strategies Are for Quitters

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BusinessWeek‘s Stephen Baker writes today in Blogspotting:

I’m reading more and more about the market value of blogs — and believing very little of it. Maybe I’m blind to opportunity, but I think the overwhelming majority of our blogs have little or no market value unless the blogger is included. And that’s less a sale of a blog than a blogger getting a job.

Others, Stephen notes, see things differently. He cites Peter Brady (no, not that Peter Brady), who writes on Performancing that business-minded bloggers should ask themselves:

1. Do you as a professional blogger have an exit strategy?
2. Where do you want your blog business to be in, say, 2 years time?
3. Are you positioning your blogs with an eye to a big payday or for long-term organic growth?
4. Who might be likely purchasers of your blog business?
5. Have you considered the potential for a stock market flotation at some point?

Stephen then suggests Peter is getting ahead of himself.

Having read Peter’s entire post, I can’t say Stephen is being particularly fair. Peter is only making the point that “there will eventually be consolidation in the blogosphere as there has been in every industry before it. Casting a cursory eye towards that future will do you no harm.”

He’s absolutely right.

That’s a far cry from the speculative silliness of the “How Much Is My Blog Worth?” tool on the Business Opportunities Weblog (which is nonetheless very fun, Dane. I’d love to believe Media Orchard is worth that much.)

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November 27, 2005 in Media Orchard, SEO by Scott Baradell
Media Orchard’s Bid to Close the Conversation Gap with Micro Persuasion Is All Talk

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Media Orchard should pay Steve Rubel of Micro Persuasion a consulting fee for showing us this simple tool to illustrate “The Conversation Gap.”

Instead, we attempt to use the tool against him by charting our progress in catching up with Steve.

As you can surmise, we aren’t getting there anytime soon.

We bow humbled before you, PR Blog God.

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