April 26, 2007 in Advertising, Marketing by sbaradell@ideagrove.com
True.com: Have We Finally Found an Ad They’re Ashamed of?

As loyal readers of Media Orchard know, we’ve long had a strange fascination with the schizophrenic branding efforts of True.com. It’s the virgin/whore paradox of online dating services.

Well, we may have finally found a True banner ad that True itself is ashamed of (at left). There’s no True logo — just the logo of an online ad network called CPX Interactive.

Click the ad, and you’re sent to a special page within True where there’s a Flash video of a woman lying in bed in her underwear, pecking away on her laptop, chatting with a True.com suiter she calls “hotstuff.”

Oh well — at least she’s not holding a teddy bear.

 
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