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March 21, 2008 in Public Relations by Scott Baradell
For Flacks Who Wouldn’t Know a Legitimate News Angle If It Bit Them in the Ass, Now There’s Newsvetter

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I’d say they’re dealing with a very large market. Check it out.

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October 3, 2007 in Marketing by Scott Baradell
The Future of PR in Four Letters: PWCI

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Media Orchard announced today that is has revolutionized the emerging discipline of Blog Relations by creating a new type of news release for Blog Relations, called the PWCI (Pre-Written Content Item).

Unlike the unwieldy Social Media News Release (SMNR), which might be thought of as the Altair 8800 of Web 2.0 PR, the PWCI streamlines the Blog Relations Process (BRP) by providing PWC (Pre-Written Content) that can be easily posted as an original CI (Content Item) by the TB (Targeted Blogger).

The PWCI addresses a key need for many Technorati Top 1000 blogs — namely, original CIs, since in many cases the FBs (Founding Bloggers) of these successful blogs have passed along many of their day-to-day blogging duties to RBs (Replacement Bloggers), and are effectively coasting off PS (Past Success). For these bloggers, the PWCI can be a welcome addition to the content mix.

Here is an example of a PWCI designed as part of a Blog Relations Initiative (BRI) for Media Orchard. Readers of this blog post are invited to publish this PWCI on their blogs in its entirety:

A-Hole Baradell Posting Again

I used to read Media Orchard every day — then that a-hole Baradell stopped posting. Well, for some reason, he started posting daily again last month.

So far, some of it’s pretty funny, but some of it’s just stupid. He apparently thinks he’s good at Photoshop, but he’s not, which is kind of funny in itself.

I guess I’ll start reading it again. What the hell — it’s free. So I’ll have 6,412 blogs in my reader now instead of 6,411.

Whatever.

[LINK TO MEDIA ORCHARD HERE.]

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April 23, 2007 in PR Agencies, Public Relations by Scott Baradell
Obvious PR Tip of the Day: Don’t Ask Someone to Take Down a Blog Post

We just had a call from someone from a company that did not like what we said about them in an earlier post. The company representative was very gracious in acknowledging our criticism, even offering a service discount as a way of making amends.

Then ….. HE ASKED IF WE WOULD TAKE DOWN OUR BLOG POST.

When we explained this wasn’t possible, he was genuinely mystified: “I don’t understand why. I mean, we apologized.”

Folks, it just doesn’t work that way. If you’re unaware of this, you need some serious PR counsel — stat.

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November 30, 2006 in Media Orchard, Media Relations by Scott Baradell
Catch Steve Rubel, the Original PR Doyen, on "Media Orchard Live" Tonight!

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Steve Rubel is the man.

Tonight at 8 p.m. Central, we’re going to interview Steve on our second episode of “Media Orchard Live” on BlogTalkRadio. Tune in and you can call in to the show and ask Steve questions.

We’re going to discuss some heavy topics, such as:

1. Why Jimmy Wales, Second Lifers and others don’t like PR people.
2. Why Edelman has taken so much grief over the past few months.
3. Whether telling chicks in bars that you’re the “original PR doyen” is the ultimate aphrodisiac.
4. Whatever YOU want to talk about.

The call-in number is 646-915-8556. Get all the show details here.

Oh, by the way, I’m going to try to suck less than I apparently did the last time. So tune in!

(Disclaimer: BTR is an Idea Grove client…)

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November 30, 2006 in Media Orchard, Media Relations by Scott Baradell
Media Orchard’s Peanut Butter Manifesto

OK, first off, in response to those who have called and e-mailed wondering if our blog software is broken or what … nope. We just haven’t posted since November 17. That’s the longest Media Orchard has gone without a post in well over a year, but it’s been pretty much unavoidable.

How come? Well, have you read the Peanut Butter Manifesto?

Basically, we have a lot of client work, and we also started Spin Thicket, so to avoid spreading ourselves too thin a la Yahoo (Cathy’s threatening to leak an internal Idea Grove memo), something had to give.

Unfortunately, that’s been Media Orchard.

We plan to start updating Media Orchard again regularly soon, and should be able to get back up to our multiple-post-per-day pace sometime after the first of the year. That’s our goal, anyhow…

In the meantime, for your MO fix, we offer two options:

1. Listen to “Media Orchard Live,” our new live podcast. We’re aiming to do a show every two weeks, and tonight we’re excited to be interviewing PR doyen (had to use that word) Steve Rubel. So please tune in.

2. Become part of Spin Thicket. We believe in Spin Thicket and think it can be a great, fun resource for marketers and media types; so please, get involved. We plan to add some cool new community features once the traffic gets to the right level. So c’mon — sign up and start posting!

See you in the funny papers.

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