I’d say they’re dealing with a very large market. Check it out.

Media Orchard announced today that is has revolutionized the emerging discipline of Blog Relations by creating a new type of news release for Blog Relations, called the PWCI (Pre-Written Content Item).

Unlike the unwieldy Social Media News Release (SMNR), which might be thought of as the Altair 8800 of Web 2.0 PR, the PWCI streamlines the Blog Relations Process (BRP) by providing PWC (Pre-Written Content) that can be easily posted as an original CI (Content Item) by the TB (Targeted Blogger).

The PWCI addresses a key need for many Technorati Top 1000 blogs — namely, original CIs, since in many cases the FBs (Founding Bloggers) of these successful blogs have passed along many of their day-to-day blogging duties to RBs (Replacement Bloggers), and are effectively coasting off PS (Past Success). For these bloggers, the PWCI can be a welcome addition to the content mix.

Here is an example of a PWCI designed as part of a Blog Relations Initiative (BRI) for Media Orchard. Readers of this blog post are invited to publish this PWCI on their blogs in its entirety:

A-Hole Baradell Posting Again

I used to read Media Orchard every day — then that a-hole Baradell stopped posting. Well, for some reason, he started posting daily again last month.

So far, some of it’s pretty funny, but some of it’s just stupid. He apparently thinks he’s good at Photoshop, but he’s not, which is kind of funny in itself.

I guess I’ll start reading it again. What the hell — it’s free. So I’ll have 6,412 blogs in my reader now instead of 6,411.

Whatever.

[LINK TO MEDIA ORCHARD HERE.]

We just had a call from someone from a company that did not like what we said about them in an earlier post. The company representative was very gracious in acknowledging our criticism, even offering a service discount as a way of making amends.

Then ….. HE ASKED IF WE WOULD TAKE DOWN OUR BLOG POST.

When we explained this wasn’t possible, he was genuinely mystified: “I don’t understand why. I mean, we apologized.”

Folks, it just doesn’t work that way. If you’re unaware of this, you need some serious PR counsel — stat.