Or at least that’s the spin here in Big D.
Proactiv Solution: Celebrity Before-and-After Pictures
Apparently, some professional skeptics think that Proactiv Solution, the “Answer for Acne,” is a heavily marketed scam. Just run a Google search to see all the folks dissing it.
Sorry, cynics — but based on these actual before-and-after pics of Proactiv’s celebrity endorsers, it’s hard to argue with the results.
Who Gets the Most Pics in US Weekly? Simpson Tops Aniston, But It’s Close
Media Orchard wondered which celebrity publicists were doing the best job of getting their clients’ mugs in US Weekly. So — using data compiled by the U.N. Spacy blog as part of its weekly “US Weekly Photo Death Match” feature — we put together the following list, which ranks celebrities by the number of times their photo has appeared in the pages of US during the period from Aug. 1, 2005, to Jan. 2, 2006.
The Top 10 US Weekly celebs:
1. Jessica Simpson (209 photos)
2. Jennifer Aniston (183)
3. Angelina Jolie (98)
4. Paris Hilton (95)
5. Nicole Richie (90)
6. Lindsay Lohan (89)
7. Brad Pitt (87)
8. Britney Spears (69)
9. Nick Lachey (61)
10. Katie Holmes (51)
The winner (we guess) is uber-publicist Rob Shuter, even though he only started working for Jessica in November. Rob is in the news this week for admitting he planted a nasty little story on behalf of former client Paris, who is now being sued over it.
Caveat: U.N. Spacy explains its methodology here. It’s generally focused on which stars account for the most photos in a given week, rather than providing a comprehensive list of every single appearance. So we’re sure our numbers aren’t exactly right, but they’re probably pretty close. We’re a blog — not The New York Times.
Update: BrandToBeDetermined made a pie chart of our data.
Technorati tags: Journalism, PR, Media, Marketing, US Weekly, Jessica Simpson, Jennifer Aniston, Britney Spears
Why PR People Love Holidays, Continued: Jessica and Nick’s Timing Burns Celebrity Pub
As we have noted before, PR people love holidays for announcing bad news — which is why Media Orchard had to get up from the Thanksgiving table to inform you that Jessica and Nick had announced their split and that Savvis had accepted the resignation of its stripper-loving CEO.
Now, Women’s Wear Daily reports that Jessica and Nick’s timing has made some celebrity pubs look downright silly:
To be sure, Us editor in chief Janice Min — and her counterparts at the other celebrity weeklies — would have preferred to get the news a few days earlier, in time to include it in the print edition. Did Min believe Simpson and Lachey timed the announcement to inconvenience the entertainment press? “It’d be naive not to think that was a consideration,” she said.
No one got tripped up worse than Celebrity Living. The American Media-owned title published a cover story last week claiming Simpson and Lachey were set to adopt a baby. Worse yet is this week’s issue, on sale beginning Wednesday: Its main cover line reads “Jessica’s Baby Weight Battle: She’s Finally Pregnant!” The blunder is a product of Celebrity Living’s protracted production schedule, which requires the magazine to close almost a full week before it goes on sale. Sister publication Star also has a cover story on Jessica’s “pregnancy” in the current issue.
Not good. Jossip has more here.
Technorati tags: Journalism, PR, Public Relations, Celebrities, Jessica Simpson, US Weekly
PR People Love Holidays — Especially for Announcing Bad News
We also love Fridays at 5 p.m. — but holidays are even better.
Jessica Simpson and Nick Lachey released a statement late Wednesday announcing they’ve split.
Perhaps the Thanksgiving Eve timing will jolt some of us into recognizing that spending time with our families is more important than obsessing over the lives of celebrities.
Or not.
In either case, good job, Rob.
Technorati tags: Celebrities, PR, Public Relations, Jessica Simpson
