Social media was on our minds this week, and so it leads off this week’s Picks:

• The Tactics You Need to Capitalize on the Fast Pace of Social Media (HubSpot)
• Do we apologize too much? PR professionals weigh in (PR Daily)
• The New Alchemy: 3 Tips that Can Turn PowerPoint into Content Gold (Content Marketing Institute)
• 10 Additional Ideas to Generate Comments and Shares (Spin Sucks)