Editor’s note: Lizzie Cernik is an occasional contributor to Media Orchard.
In the future, advertising will be like sex: Only losers will pay for it. And as the face of advertising continues to change, brands are in the same situation. With the right approach to content marketing, you can persuade customers to “get naked” with your brand just because they want to.
But content marketing isn’t easy. In a world obsessed with viral videos and the next big thing, your copy needs to stay fresh and relevant to avoid falling by the wayside. Even the most popular bloggers find themselves struggling for good content on occasion, which is where ‘repurposing’ comes in.
We’re always told that recycling saves the environment, so isn’t about time we started reusing our best ideas? A well-researched, well-articulated blog post, video or podcast takes longer to produce than Kim Kardashian’s make-up, so why shouldn’t you use it again?
If your company’s been on the Web for more than a few months, there’s a good chance you’ve already built up a considerable bulk of content. A quick glance at Google Analytics will tell you what the most popular posts were, enabling you to re-create and remarket the very best elements of your content. Here are three ways to make sure you do it right: Continue Reading