Successful media interviews come with experience and the use of a few key skills; and one of my favorites is Mind Mapping. In situations where you, as a spokesperson for your organization, are expected to know everything there is to know about your firm’s history, people, products and services, Mind Mapping can make the difference between a successful interview and an opportunity lost.
Mind Mapping is a process of identifying important information about an organization and what it does, provides, produces, sells and distributes, and how it communicates with its key audiences: employees, customers, vendors, suppliers, partners, influencers, followers, media outlets and more. A Mind Map can be a general overview of your entire organization or a very focused, detailed look at a single product, service or issue.
The Process Starts with a Circle
Start your Mind Map by drawing a circle in the center of a white board, flip chart or piece of paper. In the circle, write down the subject of the Mind Map. Is this an overview of your company? A detailed look at your latest product or service? A major issue facing your company or industry? A crisis situation? Whatever the subject, write it in the center circle.