I attended last weekend’s “Emerging Tech Conference: Discover Content Marketing” in part because it was sponsored by Copyblogger Media; and while I’ve become a little jaded by technology conferences, Copyblogger has never failed me.
After sneaking in 15 minutes early and finding my seat near the front, a man sat down next to me and asked what I do. “I write for Idea Grove. We do content marketing and public relations for technology companies. We’re kinda awesome.”
My new friend told me about his B2B tech company and we exchanged business cards before delving into the future of social media, M2M interfaces and the third wave of the Internet. Basically, we nerded out.
The speakers on the first day represented a wide range of interests and expertise, but my favorite was Mike Orren from Speakeasy because something he said really stuck with me. He referred to content marketing as “a long game,” and said that we need to think about content marketing in terms of farming not hunting. Farming is slow and sure, while hunting can offer a quick kill or nothing at all.