Long-form content like eBooks or white papers can be a great foundation for a successful marketing campaign. These content pieces – usually pegged at more than 1,200 words – can provide readers with in-depth information on your brand and products …(Continue Reading...)
Two common misunderstandings keep popping up about effective brand marketing in the digital age.
First is the idea that content marketing is somehow a new concept. Second is the notion that, with brands telling their own stories, there’s no need …(Continue Reading...)
I attended last weekend’s “Emerging Tech Conference: Discover Content Marketing” in part because it was sponsored by Copyblogger Media; and while I’ve become a little jaded by technology conferences, Copyblogger has never failed me.
After sneaking in 15 minutes early …(Continue Reading...)
Among the biggest challenges in content marketing is producing enough quality content for all the various channels we use to distribute information. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged …(Continue Reading...)
The newspaper in New Orleans is laying off a third of its staff and shifting to three-days-a-week publication in just the most recent example of that industry’s decline. Meanwhile, Politico is hiring 20 journalists to beef up its coverage of …(Continue Reading...)