You’ve done it: You’ve made the commitment to create better marketing content. Realizing you lack the people or the time (or both) to tackle the task on your own, you’ve found a resource – an internal organization or an outside …(Continue Reading...)
I. Intro: Most PR and marketing folks don’t outline before they write for clients, but they really should
II. Reason One: Saves you time
III. Reason Two: Ensures you touch all the bases
IV. Reason Three: Helps you write with …
Few things drive me crazier than the jargon-loaded, meaningless, bloated language I see used in far too many marketing and PR campaigns. Let’s be honest: Much of it is impenetrable dreck, unreadable to the point of being offensive.
I swear, …(Continue Reading...)
I attended last weekend’s “Emerging Tech Conference: Discover Content Marketing” in part because it was sponsored by Copyblogger Media; and while I’ve become a little jaded by technology conferences, Copyblogger has never failed me.
After sneaking in 15 minutes early …(Continue Reading...)
I think someone’s trying to tell me something. Everywhere I look these days I’m being told to write shorter. And that’s advice we should all heed in this era of six-second videos and news delivered in 140 characters or less. …(Continue Reading...)
Among the biggest challenges in content marketing is producing enough quality content for all the various channels we use to distribute information. According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with …(Continue Reading...)