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October 5, 2006 in Media Orchard by Scott Baradell
Pick of the Orchard 10.5.06

  • The problem with sportswriters (Evan Weiner via Romenesko)
  • Check out BlogTalkRadio
  • Top 10 Weird Al Videos (Scott Robbin)
  • Read This (Stop Sex Predators)

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    October 2, 2006 in Media Orchard, Social Media Marketing by Scott Baradell
    Why Your Blog Is Worth Nothing

    From Crain’s Chicago Business:

    [Film critic Roger] Ebert, who is recuperating from surgery for salivary-gland cancer, took a leave of absence at the end of June. Since then the number of visitors to the Sun-Times’ RogerEbert.com has fallen 65%, to 378,000 in August from 1.1 million in June. That’s a problem for the Chicago tabloid and its parent, Sun-Times Media Group Inc. After Mr. Ebert’s last column, in June, the Sun-Times’ overall visitors fell 25%, to 1.9 million in August.

    It’s not really that your blog is worth nothing; it’s that it’s worth nothing without you. So if you’re looking for a buyer for your blog, what you’re really looking for is an employer. And if you wanted an employer, would you really be blogging anyway?

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    September 9, 2006 in Media Orchard, Social Media Marketing by Scott Baradell
    Meet the Orchardettes

    Sorry, but SitePal’s too fun. So, here’s the deal:

    We will have five different Orchardettes along our sidebar beginning this weekend through Sept. 15. Based on your votes — here in comments or by e-mail — we’ll determine which one of the five candidates will remain a permanent fixture on Media Orchard. The rest will end up in the recycle bin.

    Think of it as a reality TV show, only virtual. But not virtual reality. Nevermind.

    Just vote!

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    August 18, 2006 in Media Orchard, Picks, SEO by Scott Baradell
    Pick of the Orchard 8.18.06

    In searching for new “Picks” sources, we decided to try something new; we entered “public relations blog” in Google to see what would pop up. The first entry was Kevin Dugan’s venerable blog (nice SEO, Kevin), but after that, the next FIVE OR SIX we opened all appeared to have been abandoned — some well over a year ago.

    Interesting. Oh well, the journalism blogs were more interesting today anyway, as they usually are, frankly. We get a little weary of the retread tips on how to start a corporate blog, and how to avoid being flamed, and how to pitch to blogs without looking like an idiot, and how to be transparent, and on and on.

    Media ethics and media gossip, on the other hand, never get old.

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    April 22, 2006 in Media Orchard, Web Design by Scott Baradell
    Blogs Matter

    When Scott asked us to fill in, he did so because he thought Andrea and I would mix our views in with the ones normally found here and enhance things a bit. On her blog she covered a popular topic du jour: the value of blogs. In short, here’s where I come out on things: blogs matter. But rather than wear my rant on my sleeve here and risk alienating Scott’s audience, I decided to do it at my ‘valueless’ blog. With a tip of the hat to Guy, I wear the badge of ranter proudly. Read it here.

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