August 7, 2007 in Media, Media Orchard by Scott Baradell
Check Out Daily Stab for Your Gossip Needs

We just wanted to give some props to Daily Stab, a gossip blog by Kelly and her hubby that has been quickly climbing the charts since its debut in February 2007. It’s currently ranked #70 on the Dirt 100. We’re also fortunate to have Kelly as a regular contributor to Spin Thicket.

 
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January 10, 2007 in Media Orchard by Scott Baradell
Black Star Rising: A New Blog for Photographers


When three German Jews — Kurt Safranski, Ernest Mayer and Kurt Kornfeld — fled the Nazi terror to New York and founded the Black Star photo agency in 1935, they wanted to do more than make money. They wanted, in Mayer’s words, “to create something worthwhile.”

Safranski, Mayer and Kornfeld did more than create something worthwhile. They forged a historic partnership with Life magazine and, in so doing, introduced modern European photojournalism to the United States. Black Star photographers such as Robert Capa, Ralph Crane, Fritz Goro and others helped make Life the most influential and popular magazine in America for nearly three decades, with tens of millions of readers.

Since those historic beginnings, Black Star has continued to innovate. Black Star was a pioneer in transitioning corporate assignment photography to 35 mm in the 1960s. What began as a service for a handful of industrial clients has now grown to include hundreds of Fortune 500 companies that need custom corporate photography.

Today, Black Star is a leader in the use of digital photography among photo agencies. And as the photography business increasingly transitions to the Web, Black Star is making plans for new ventures in this arena. The Idea Grove has been fortunate enough to work with Black Star and its leadership, the father-and-son team of Ben and John Chapnick, over the past several months as the agency prepares to launch a number of compelling initiatives.

For starters, Black Star has launched a blog called Black Star Rising, which we’ve been publishing for a few weeks now, but which we are “officially” unveiling today. I’ll be contributing to the blog and serving as editor, and my friend and fellow blogger Andrea Weckerle will be contributing as well.

But the real draw will be our columnists and other contributors, including stock-photography guru Jim Pickerell, celebrated photojournalist Dennis Brack, and many other noted photographers and industry experts who’ll be announced soon. John Chapnick will also be a frequent contributor to the blog.

If you are a photojournalist, a corporate photographer, or a marketer who buys stock or assignment photography in your work, this blog’s for you. Black Star has a long history of mentoring its photographers and clients, and Black Star Rising is an attempt to extend this ethos of teaching — and caring — to a broader audience. It also includes a photoblog that will highlight some of the most remarkable photos taken by Black Star photographers over the years.

You can subscribe to the main blog here, and to the photoblog here.

We’ll keep you updated on the blog’s progress — as well as other upcoming Black Star initiatives — both here and on Black Star Rising. In the meantime, if you have any suggestions for Black Star Rising or would like to become a contributor, please let us know.

 
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October 23, 2006 in Media, Media Orchard by Scott Baradell
Talk Smack With Arianna Huffington


This post by Media Orchard is to promote an upcoming event on BlogTalkRadio. BTR is a client of the Idea Grove. We hope the following post contains sufficient disclosure to keep all you whiny babies happy:

Through the magic of BlogTalkRadio (disclaimer: OK, OK — it’s not “magic,” technically speaking), you can talk live (disclaimer: actually, we’re sure there’s some kind of millisecond delay) with respected pundit, entrepreneur and author Arianna Huffington (disclaimer: she’s not respected by some people) on Tuesday, Oct. 24, at 4 p.m. Central (disclaimer: maybe, if your call makes the cut).

You can read more about the interview on Huffington’s host page or at the Huffington Post (disclaimer: provided you can read).

Anyone can be a host at BlogTalkRadio (disclaimer: provided you can talk) — and it’s free. If you’re interested, you can learn how it works here.

Disclaimer: BTR is, we think, still a client of the Idea Grove.

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October 9, 2006 in Media, Media Orchard by Scott Baradell
Media Orchard Interviews Alan Levy of BlogTalkRadio

Alan Levy’s BlogTalkRadio lets bloggers and podcasters host their own talk shows online. Hosts can take calls from listeners, and listeners can call in — live. It’s a cool app, so we thought we’d ask Alan about it. Here’s our interview:

Media Orchard: How did you create Blog Talk Radio?

Alan Levy: I started to learn about the blogosphere when dealing with a family illness this past winter. After spending lots of time reading and posting blogs, I realized that although effective means of communicating, blogs and podcasts are historical in nature. I wondered how cool it would be if bloggers could interact with their audience live.

MO: There are a million Web 2.0 “betas” out there. What makes your offering stand out?

Alan: We launched on August 1 and have been at it for two months. We merge old technologies (phone) with a Web 2.0 platform and there are a lot of moving parts. Presently there is no other platform like BTR, where the blogger or podcaster can engage their audience live by accepting calls, have unlimited streaming and can then have the recording archived with rss feeds.

MO: What’s your forecast for the growth of podcasting generally; how do you see it evolving over the next two years?

Alan: I see problems ahead for the traditional podcasting industry if the word traditional could be used. Unlike blogs, podcasts are expensive to produce, complicated, not open to all … Furthermore, other than Blogtalkradio, the broadcasts are not live. If the industry follows our lead and makes the platform easier, more flexible and cheaper, more people will create content and listen to content.

MO: What are your favorite podcasts?

Alan: Other than the Daily Show, I mostly listen to shows on Blogtalkradio. I listen to political shows like Atlas Shrugs and Say Anything and comedy shows like Mike Trainor and Adam Hiniker. I will be interviewing Arianna Huffington later this month and I am looking forward to that show.

MO: Don’t most folks download podcasts and listen to them on their own schedules? Do people want to sit at their laptops and listen to talk radio?

Alan: Interestingly, 66% of podcasts are listened to on a computer and not an ipod. I was surprised when I heard this stat at the Ontario Podexpo. Some people enjoy listening to live talk radio and some like to listen on demand. We offer both. All of our shows are in fact podcasts and as a result are mobile; however, the shows are recorded live so in my view they are more engaging.

MO: Do you envision a melding a radio talk and blog talk in the future? How would that work?

Alan: In my view terrestial radio has been in decline and will continue to decline. Satellite radio is far too expensive and when Wimax becomes available, which will allow Internet in traveling cars, the satellite space will get hurt. How many Rush Limbaughs, Howard Sterns and Al Frankens are out there? I would bet that there are many, many individuals who have tremendous talent but need the platform. Blogtalkradio is such a platform.

MO: Anything else you’d like to add?

Alan: BTR is truly a global platform. We are in the process of making some changes to the dialing platform which will make it easy for international users. After the second day of launch we saw hosts sign up from more than 25 countries. BTR is an enabler and empowers people to reach out to their audience.

You can follow Alan’s adventures at the BTR blog here.

 
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October 4, 2006 in Media Orchard, Social Media Marketing by Scott Baradell
Matthew Holt Offers Pitching Tips


Matthew Holt, editor of The Healthcare Blog, offers tips for engaging bloggers, via Bulldog Reporter. Excerpt:

“Reaching bloggers involves many of the same fundamentals as typical media relations — but I think it’s even more important to make sure you know exactly who you’re contacting or pitching in the blogosphere than with traditional media,” says Matthew Holt, editor and author of The Healthcare Blog.

“For example … the tone will be different depending what type of blog you’re interested in…” What’s more, “Some industries seem to ‘get’ blogs better than others. For example, the healthcare space doesn’t necessarily understand how blogging fits in yet. In cases like that, a PR person’s best bet is to start by reading relevant blogs and checking out comments before emailing a blogger. In other words, you want to know what you’re getting into before you start firing off emails or posting.”

Other tips from Holt:

1. Bloggers don’t respond well to overly crafted, controlled messaging.

2. Watchdog blogs are on the rise — find them using Technorati.

3. Don’t just lurk on blogs — engage with them.

4. Get online and blog — the bar for entry is low, but “voice” is a must.

 
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