Beating its large-agency competitors to the punch, Edelman extended its leadership in all things Web 2.0 today by announcing the launch of its Aerial Reputation Management Practice.

The new practice was inspired by the U.S. Navy's decision to camouflage -- at the cost of $600,000 in landscaping and other changes -- the appearance of 40-year-old barracks that happen to resemble a swastika when viewed on Google Maps.

"Our research indicates that many large organizations in both the public and private sectors have not given adequate consideration to their aerial reputations," said Edelman chief Richard Edelman. "We think we should be able to scare up a few bucks off of this one."

As an example of the challenge that could be facing many Fortune 500 corporations, Edelman's research team provided the following aerial photograph of Exxon Mobil headquarters:



"While Exxon Mobil's facility, at ground level, is stately and uncontroversial, from the air it bears an uncanny resemblance to a scientific illustration of carbon dioxide," Edelman said. "Obviously, this could be a bit awkward if not managed properly."

For a limited time, Edelman will provide a complimentary helicopter consultation with every Aerial Reputation Management Practice engagement -- so call today.

Labels: Edelman, Exxon Mobil, global warming, Marketing Views, public relations, reputation management, swastika