Exxon Mobil is not known for the subtlety (or effectiveness) of its public relations efforts on environmental issues. For most people, I'm afraid the company's "social responsibility" campaigns seem more like damage control than anything else.
Need an example? Via PR Watch:
Recognizing Indian Prime Minister Manmohan Singh's visit to Washington, ExxonMobil ran a quarter-page ad on the op-ed page of Monday's New York Times headlined "Saving Tigers." According to Exxon's website, the company has given more than $9 million since 1995 to efforts to save endangered tigers. Exxon has claimed the tiger as its brand mascot since the 1930s. While "preserving the endangered Bengal tiger" did make its way in to an early State Department press release on the summit, India's nuclear industry, the global war on terrorism and foreign investment in India were the dominate themes of the meeting. The agreement to help India further develop its nuclear energy capacity is part of a larger U.S.-India Energy Dialogue that also includes an Oil and Gas Working Group that "will endeavor to strengthen mutual energy security and promote stable energy markets." Several NGOs have targeted ExxonMobil, criticizing the company for violating human rights and destroying the environment.