AUGUST 14

IDEA GROVE NAMED FINALIST IN MARKETINGPROFS BRIGHT BULB B2B AWARDS

by    |  RISESMART SUPER BOWL CAMPAIGN

We are excited to announce we have been named a finalist in the MarketingProfs Bright Bulb B2B Awards. The nomination is on behalf of our work on the 2014 Super Bowl campaign for client RiseSmart, a leader in the HR and outplacement industry.

 RiseSmart has become known for predicting the winner of the Super Bowl using unemployment rates. Account Supervisor Stephanie Wick created a targeted media relations campaign including press releases, a media alert, blog posts and an infographic. Her efforts earned national coverage on more than 50 outlets, including ESPN, which ran a 45-second segment, and Fox Business Network, which ran a 34-second segment. 

This is the second year of the MarketingProfs Bright Bulb B2B Awards. Winners will be announced Oct. 10 at MarketingProfs B2B Marketing Forum in Boston.

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Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.

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