DECEMBER 16

CLIENT NEWS: SHOPSAVVY A MAGNET FOR HOLIDAY SHOPPING NEWS COVERAGE

by    |  MOBILE SHOPPING

The media buzz just keeps growing for ShopSavvy, which has been featured in hundreds of television newscasts all over the country covering the holiday shopping blitz.

ShopSavvy is an amazing story any time of the year. The leading mobile shopping assistant has been downloaded more than 20 million times by people looking for unparalleled access to products at the lowest-available prices.

In 2011, the smartphone app got even better, with new features including one-tap purchasing and social shopping, which lets users share their buying successes. ShopSavvy also got $7 million in funding from several sources, including venture investor Eduardo Saverin, who helped start Facebook. All that comes amid the steep growth in the popularity of mobile shopping.

Television stations around the country pounced on the ShopSavvy story, using b-roll footage, a digital newsroom and a promotional video, all produced under the direction of the Idea Grove. ShopSavvy executives at both of the company’s offices were interviewed by network affiliates — Alexander Muse by KTVT in Dallas and John Boyd by KNTV in San Francisco.

And the coverage just keeps on coming:

  • CBS, The Early Show
  • ABC News, Money Matters
  • NY1, New York
  • WCBS, New York
  • WFLD, Chicago
  • WGN, Chicago
  • KTVT, Dallas
  • KDAF, Dallas
  • KNTV, San Francisco
  • KGO, San Francisco
  • KRON, San Francisco
  • WAGA, Atlanta
  • WXIA, Atlanta
  • KHOU, Houston
  • KONG, Seattle
  • KING, Seattle
  • KNXV, Phoenix
  • KPHO, Phoenix
  • WFLA, Tampa, Fla.
  • WFTS, Tampa
  • KSTP, Minneapolis
  • KMSP, Minneapolis
  • KARE, Minneapolis
  • WEWS, Cleveland
  • WKMG, Orlando, Fla.
  • KXTV, Sacramento, Calif.
  • KTVI, St. Louis
  • N14N, Raleigh, N.C.
  • WBTV, Charlotte, N.C.
  • WISH, Indianapolis
  • KNSD, San Diego
  • KMBC, Kansas City, Mo.
  • WDAF, Kansas City
  • KSHB, Kansas City
  • WSYX, Columbus, Ohio
  • WBNS, Columbus
  • WITI, Milwaukee, Wis.
  • WCPO, Cincinnati
  • KENS, San Antonio, Texas
  • KABB, San Antonio
  • WPTV, West Palm Beach, Fla.
  • WCFT, Birmingham, Ala.
  • WPMT, Harrisburg, Pa.
  • WXMI, Grand Rapids, Mich.
  • WZZM, Grand Rapids
  • KFOR, Oklahoma City
  • KAUT, Oklahoma City
  • KASA, Albuquerque, N.M.
  • KNVA, Austin, Texas
  • KXAN, Austin
  • KEYE, Austin
  • WPRI, Providence, R.I.
  • WNAC, Providence
  • KOKI, Tulsa, Okla.
  • KOTV, Tulsa
  • KJRH, Tulsa
  • WKRG, Mobile, Ala.
  • WFTX, Fort Myers, Fla.
  • KREN, Spokane, Wash.
  • WTOL, Toledo, Ohio
  • WNWO, Toledo
  • WPFO, Portland, Maine
  • KBSI, Paducah, Ky.
  • WISC, Madison, Wis.
  • KWTX, Waco, Texas
  • KBTX, Waco
  • WSBT, South Bend, Ind.
  • WNDU, South Bend
  • WBTW, Florence, S.C.
  • KHAS, Lincoln, Neb.
  • WRDW, Augusta, Ga.
  • WDAY, Fargo, N.D.
  • WMGT, Macon, Ga.,
  • WSFA, Montgomery, Ala.
  • KBAK, Bakersfield, Calif.
  • KBFX, Bakersfield
  • KSNT, Topeka, Kan.
  • KPSP, Palm Springs, Calif.
  • KOSA, Odessa, Texas
  • KMIT, Rochester, Minn.
  • KSWY, Casper, Wyo.
  • KLST, San Angelo, Texas
  • WLIO, Lima, Ohio

BLOG HISTORY

Thanks for visiting the Idea Grove blog, where you’ll get regular insights on all things PR and digital marketing. Our agency got its start when founder Scott Baradell created this blog in 2005. Today, you can find many of Scott’s early posts at Media Orchard.

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