Have you ever visited a website only to close it right away after being startled by music that plays automatically? It wasn’t long ago that fancy music players and distracting animations were popular in web design. Improving browsers and faster Internet speeds lured designers into pushing their websites to the limit. But in our Dallas web design shop, bells and whistles aren’t the goal, engagement is. So what are some of the ways you can use web design to help drive engagement?
Exploring an unfamiliar website is like driving in a new city. Drivers need directions and so do website visitors.Make sure to give your visitors a visual cue or message to take an action or they may get lost in an array of images and content. Never assume that a visitor will know exactly what to do when they land on a page. Direct them to a contact form or a subscription button. Promote engagement with social buttons and comment forms. Direction ensures your visitor can efficiently move from one section to the next.