Public relations is increasingly about online visibility. That’s why PR firms today must know how to combine the disciplines of public relations, social media, SEO and web design in a single offering to better serve their clients. That’s how we do it at the Idea Grove.
Want to Know Which Sites Have the Most Google Juice? Click Here
So I’ve been thinking a lot about anchor text lately (sorry, did I admit that?), and it occurred to me that the word that is probably used as anchor text more than any other is “here.” As in, click here.
Being the creature of logic that I am, I quickly came to the brilliant conclusion that the way to find out what domains have real Google juice is to run a search for the word “here” and see what domains come out on top.
Here were the top 20 results:
1. www.adobe.com
2. www.microsoft.com
3. www.apple.com
4. www.mapquest.com
5. www.real.com
6. www.java.com
7. earth.google.com
8. www.winzip.com
9. www.flickr.com
10. www.cnn.com
11. www.mozilla.com
12. en.wikipedia.org
13. www.house.gov
14. www.paypal.com
15. www.divx.com
16. www.winamp.com
17. disney.go.com
18. www.travel.state.gov
19. support.ccbill.com
20. windowsupdate.microsoft.com
Lots of tech sites, Web tools and — surprise — some mapping and travel-related sites, too.
Yes, this is what I do in my spare time. Buh-bye.
What’s the Most Important Web Site on Earth? According to Google, It’s Google.com
Most of the billions of Web sites out there today have a site map, labeled as such. So if you run a search on the term “site map” in Google, you should get a fairly decent indication of which sites Google thinks are most important, shouldn’t you?
Here are the 25 organizations whose Web sites come up first in a “site map” search:
1. Google
2. eBay
3. Apple
4. CNN Money
5. Wikipedia
6. Microsoft
7. The Seattle Times
8. The Chronicle of Higher Education
9. The New York Times
10. Internal Revenue Service
11. FindLaw
12. CNET
13. The White House
14. U.S. Dept. of Health and Human Services
15. Austin American-Statesman
16. U.S. Dept. of Defense
17. The Washington Post
18. U.S. Dept. of Veterans Affairs
19. LiveJournal
20. MapQuest
21. The Arizona Republic
22. MSNBC
23. International Monetary Fund
24. U.S. National Library of Medicine
25. Los Angeles Times
Whaddya know? Google thinks it’s important. Of course, we’ve demonstrated this before.
SEO, Meet PR; PR, Meet SEO
This crap makes the front page of Google News not only because it plays off a hot topic, which flacks have done forever — but also because the “news source” (apparently written by journalism students) knows the SEO game very well.
In a world where everyone has an angle on the news of the day, it’s not the best angle that floats to the top, it’s the most Google-friendly content. If you’re a PR firm that hasn’t added SEO as a core competency, you need to ask yourself why.
Let me help by giving you your answer: You’re behind the curve.
HEADS UP: A Content Marketing History Lesson from Joe Pulizzi
Joe Pulizzi of the Content Marketing Institute just came to town to remind us that content marketing is not only here to stay, it’s been here for a long time.
As members of the Social Media Club of Dallas tweeted busily, Pulizzi introduced them to The Furrow, the quarterly journal of agriculture published in 12 languages and distributed in 40 countries by Deere & Company. It debuted in 1895.
“Brands have been publishers for a long, long time,” he said, before introducing a free 1905 recipe book featuring recipes for Jell-O. “We can do a lot of what media companies can do, and sometimes we can do it better.”
The key difference between the media and the marketers, he said, has been their monetizing method. While media companies look for advertising, marketers seek new customers. “Everything else is the same,” he said. Continue Reading