Idea Grove is a finalist for a big award, the Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. The 16 finalists include other Dallas marketing firms and some familiar names in Dallas-area business circles.
The Marketer of the Year will be announced next month along with the Collegiate Marketer of the Year and the CMO of the Year. Kent Huffman of BearCom Wireless, an Idea Grove client, is one of two Chief Marketing Officer finalists. Idea Grove is a finalist alongside other agencies and the likes of Alcatel-Lucent, Dr Pepper Snapple Group and Raising Cane’s Chicken Fingers.
Idea Grove’s nomination was for its work for ShopSavvy, the leading mobile shopping application. Idea Grove President Scott Baradell put together a public relations program leveraging news releases, media pitches and video and culminating during retailing’s most-visible period: the kickoff of the holiday shopping season well known to consumers as Black Friday.