When I launched the Idea Grove in 2005, I had never worked for or led a Dallas marketing firm or PR agency. My experience with Dallas agencies had always been as a client — of mega-agencies such as Burson-Marsteller, Fleishmann-Hillard and JWT, as well as many smaller firms in Dallas and elsewhere. Today, we try to bring that same client mentality to every engagement.
IDEA GROVE NEWS: Thank You and Happy Holidays
Amid the celebrations of the season, we want to take time to thank everyone involved during 2011 in bringing so much good fortune to the Idea Grove.
With unprecedented support from our clients, the Idea Grove had a truly transformative year. We added five new faces to the roster and moved to larger quarters — not once, but twice! Continue Reading
IDEA GROVE NEWS: Two More Join Idea Grove Team
We are pleased to announce the additions of Clay Zeigler and Joy Jennings to the Idea Grove.
Clay is Idea Grove’s vice president of content, bringing more than 25 years of writing and editing experience to the role. Clay spent 14 years working as an assigning editor at The Dallas Morning News, directing reporters for the newspaper’s Metro section. Before coming to Dallas, he worked as a reporter and editor at five smaller newspapers in Texas, Florida and Pennsylvania. Clay holds a Bachelor of Arts degree in political science from the University of Pennsylvania.
Joy is our account supervisor. She has spent the past 20 years in marketing, communications and public relations, most recently at Dean Foods. She has worked primarily with technology and telecommunications companies, including Nortel, Pegasus Solutions, Philips Electronics and PageNet. There she worked for several years with Idea Grove President Scott Baradell. Joy has a Bachelor of Business Administration degree from Baylor University.
HEADS UP: E-Recycling at Idea Grove Diverts Modern Flotsam from Landfills
When our microwave went kaput, it seemed wrong to carry it to the building’s dumpster. (At Idea Grove, we’re tree huggers, of course.)
Our nonfunctioning appliance got us thinking about all the other junk that sits around our offices and homes, from ancient laptops to seen-better-days DVD players.
How can we say goodbye responsibly to electronic dinosaurs? And how can we throw out hard drives full of confidential data?
A quick Google search led us to Erecycler, a company here in Dallas that destroys and recycles electronics and more. They take it all: appliances, laptops, cameras, phones, printers. Hard drives are destroyed, not merely “wiped.” Even cables and wires are accepted. (As we told the team here, if you can’t remember what it went to, it’s time to say goodbye.)
So last Thursday morning, a modest pile started growing in a corner of our kitchen. By this afternoon, we said goodbye to a small mountain of plastic and metal junk — the flotsam of the 21st century.
