April 12, 2013 in PR Agencies, Public Relations by Mike Drago
IDEA GROVE NEWS: Idea Grove Wins AMA Marketer of the Year Award

shutterstock_132102878Idea Grove has been recognized by the American Marketing Association for a public relations campaign undertaken last year on behalf of our client ShopSavvy. The Marketer of the Year Awards were handed out Thursday night at the Westin Galleria Dallas hotel by the Dallas-Fort Worth chapter of the American Marketing Association. Idea Grove was among the 16 finalists that included other Dallas marketing firms and some familiar Dallas-area corporations.

Idea Grove won in the Public Relations category for our work for ShopSavvy, the leading mobile shopping application. The team included Idea Grove President Scott Baradell, Senior Account Executive Stephanie Fedler and Chief Content Officer Clay Zeigler.

Scott put together a public relations program leveraging news releases, media pitches and video. Stephanie worked to implement the program, focusing especially on media relations. It all culminated during retailing’s most-visible period: the kickoff of the holiday shopping season well known to consumers as Black Friday.

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March 26, 2013 in PR Agencies, Public Relations by Clay Zeigler
IDEA GROVE NEWS: Idea Grove Is a Finalist for Marketer of the Year Award

Screen shot 2013-03-25 at 5.44.20 PMIdea Grove is a finalist for a big award, the Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. The 16 finalists include other Dallas marketing firms and some familiar names in Dallas-area business circles.

The Marketer of the Year will be announced next month along with the Collegiate Marketer of the Year and the CMO of the Year. Kent Huffman of BearCom Wireless, an Idea Grove client, is one of two Chief Marketing Officer finalists. Idea Grove is a finalist alongside other agencies and the likes of Alcatel-Lucent, Dr Pepper Snapple Group and Raising Cane’s Chicken Fingers.

Idea Grove’s nomination was for its work for ShopSavvy, the leading mobile shopping application. Idea Grove President Scott Baradell put together a public relations program leveraging news releases, media pitches and video and culminating during retailing’s most-visible period: the kickoff of the holiday shopping season well known to consumers as Black Friday.

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October 17, 2012 in PR Agencies, Public Relations by Clay Zeigler
IDEA GROVE NEWS: Recognition from PR News

Scott-mugIdea Grove President Scott Baradell is among the national finalists under consideration by PR News to be named a PR Professional of the Year. Winners of the PR News PR People Awards will be announced Nov. 29 at the National Press Club in Washington. PR Professionals of the Year will be named in Agency, Corporate and Nonprofit categories. Scott is one of eight finalists for the Agency award.

PR News’ PR People Awards competition is intended to showcase talent, innovation and passion on the part of professionals who are “making communications matter.” Focused on the accomplishments of the preceding year, the Agency PR Professional of the Year competition recognizes growth in client base, expanding scope of offerings, and winning campaigns undertaken on clients’ behalf.

Congratulations, Scott. And congratulations, Idea Grove.

 
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April 14, 2012 in PR Agencies, Public Relations by Scott Baradell
IDEA GROVE NEWS: Longtime Weber Shandwick SVP Reg Rowe Joins Idea Grove

We’re pleased to welcome Reg Rowe, former senior executive at agencies including Weber Shandwick, Hill and Knowlton and Ketchum Public Relations, as our new senior vice president.

Reg has provided senior counsel, strategic planning and public relations program management for the past eight years in his capacity as senior vice president of Weber Shandwick. He served clients including some of the largest corporations in the country, such as American Airlines, ExxonMobil, GM, Microsoft, Verizon and Walmart.

Prior to Weber Shandwick, Reg served as senior vice president at Hill and Knowlton and as senior vice president for technology clients at Ketchum Public Relations. He has also served as the managing editor of a mid-sized daily newspaper, where he gained a strong grounding in developing, managing and distributing content.

Among his accomplishments, Reg has earned a PRSA Silver Anvil Award, a TPRA Silver Spur Award, and was twice named Oklahoma Newspaper Columnist of the Year.

 
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February 15, 2012 in PR Agencies, Public Relations by Scott Baradell
IDEA GROVE VIDEO: The Best PR Engagements Start with the Client

When I launched the Idea Grove in 2005, I had never worked for or led a Dallas marketing firm or PR agency. My experience with Dallas agencies had always been as a client — of mega-agencies such as Burson-Marsteller, Fleishmann-Hillard and JWT, as well as many smaller firms in Dallas and elsewhere. Today, we try to bring that same client mentality to every engagement.

 
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