Idea Grove has been recognized by the American Marketing Association for a public relations campaign undertaken last year on behalf of our client ShopSavvy. The Marketer of the Year Awards were handed out Thursday night at the Westin Galleria Dallas hotel by the Dallas-Fort Worth chapter of the American Marketing Association. Idea Grove was among the 16 finalists that included other Dallas marketing firms and some familiar Dallas-area corporations.
Idea Grove won in the Public Relations category for our work for ShopSavvy, the leading mobile shopping application. The team included Idea Grove President Scott Baradell, Senior Account Executive Stephanie Fedler and Chief Content Officer Clay Zeigler.
Scott put together a public relations program leveraging news releases, media pitches and video. Stephanie worked to implement the program, focusing especially on media relations. It all culminated during retailing’s most-visible period: the kickoff of the holiday shopping season well known to consumers as Black Friday.