When I launched the Idea Grove in 2005, I had never worked for or led a Dallas marketing firm or PR agency. My experience with Dallas agencies had always been as a client — of mega-agencies such as Burson-Marsteller, Fleishmann-Hillard …(Continue Reading...)
Public relations is increasingly about online visibility. That’s why PR firms today must know how to combine the disciplines of public relations, social media, SEO and web design in a single offering to better serve their clients. That’s how we …(Continue Reading...)
It used to be so simple. Public relations was all about getting the news media to take notice of what our companies were doing; so we delivered press kits, arranged interviews, and doled out exclusives in effort to get our …(Continue Reading...)
I’ve finally cleared off my desk (that’s the loud crash you heard earlier this morning) and have begun to focus on getting my book finished so we can roll the presses and start trying to sell the darn thing. We’ll …(Continue Reading...)
Before I started the Idea Grove, I was a senior corporate communications executive for billion-dollar companies. I’ve led public relations campaigns of all sizes and budgets, and I know how important it is to select the right PR firm during …(Continue Reading...)
As a former newspaper reporter who later became the head of large corporate communications departments, I’ve had the opportunity to work closely with both photojournalists and corporate assignment photographers. And while many of the best assignment photographers I’ve worked with …(Continue Reading...)
I love journalism, and I respect and admire the work of journalists. I also know, in this era of angry bloggers, that so-called MSM (mainstream media) journalists take more unfair crap than just about any profession — with the possible …
Emotional detachment makes people cruel. It’s easy to turn people into caricatures when you don’t really know or care about them.
Take Britney Spears. She’s been lampooned by the tabloids, chased down by the paparazzi, and had fingers wagged at …(Continue Reading...)
When your company scores a victory, it’s not always best to brag about it. In fact, it’s sometimes best for the public to think you lost.
I know this may seem a little counterintuitive to you transparency-preaching (if not always …(Continue Reading...)