Tech PR firms have long struggled to provide their clients with hard proof of a campaign’s success. Measurement strategies such as Advertising Value Equivalencies and circulation numbers were the only options for a long time. The rise of Big Data …(Continue Reading...)
If you’re just tuning in to this series, we’re discussing how, far from dying a slow, painful death, public relations is driving the inbound marketing industry. This post explains how media outreach has evolved into a crucial tool for any …(Continue Reading...)
In the first post in this series we outlined the growing trend of marketers using traditional PR tactics to strengthen their inbound marketing strategies. Today, we’re discussing newsjacking, which is a prime example of this trend.…(Continue Reading...)
A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR’s relationship …(Continue Reading...)
We’ve launched a new curation site providing news and insights for enterprise tech companies leveraging PR to drive inbound marketing success. Visit B2BTechnologyPR.com for the latest on B2B tech buyer behavior, PR-driven strategies for audience generation and engagement, and more.
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I confess to making bad assumptions about public relations and marketing practitioners during my previous life as a newspaperman. Sure, I liked a lot of the good people we referred to derisively as “flaks,” and I even hoisted a beer …(Continue Reading...)
There was a time when public relations seemed to be all about connections, and PR people courted reporters with story ideas pitched at fancy restaurants. But with all the changes that have come to the news business, connections alone don’t …(Continue Reading...)