In the first post in this series we outlined the growing trend of marketers using traditional PR tactics to strengthen their inbound marketing strategies. Today, we’re discussing newsjacking, which is a prime example of this trend.…(Continue Reading...)
A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR’s relationship …(Continue Reading...)
We’ve launched a new curation site providing news and insights for enterprise tech companies leveraging PR to drive inbound marketing success. Visit B2BTechnologyPR.com for the latest on B2B tech buyer behavior, PR-driven strategies for audience generation and engagement, and more.
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I confess to making bad assumptions about public relations and marketing practitioners during my previous life as a newspaperman. Sure, I liked a lot of the good people we referred to derisively as “flaks,” and I even hoisted a beer …(Continue Reading...)
There was a time when public relations seemed to be all about connections, and PR people courted reporters with story ideas pitched at fancy restaurants. But with all the changes that have come to the news business, connections alone don’t …(Continue Reading...)
The mainstream media has been a punching bag for the American public since back when newspapers cost a penny. For more than 200 years, people and organizations of all kinds have found sympathetic audiences for their complaints about unfair news …(Continue Reading...)
Successful media interviews come with experience and the use of a few key skills; and one of my favorites is Mind Mapping. In situations where you, as a spokesperson for your organization, are expected to know everything there is to …(Continue Reading...)