I’ll admit I was never a huge fan of Earth Day. I always thought of it as a holiday for hippies. It was an excuse for people to go to the park, throw Frisbees, play hacky sack, and join a …(Continue Reading...)
We’ve been talking a lot about the importance of aligning your sales and marketing strategies to boost bottom-line results. The goal is to work cross-functionally in a way that produces a profitable and harmonious mashup — rather than a confusing, …(Continue Reading...)
Chances are you have a few different types of prospects. They may ultimately all reach the same conclusion, whether that’s choosing you or your top competitor. But differentiating factors such as role, authority, need and subject matter expertise all impact …(Continue Reading...)
Research companies such as Forrester and Gartner are shedding light on the growing shift of technology spend. Increasingly, CMOs, COOs, line managers and others in senior management are becoming the lead decision-makers for IT purchases.
Why are CMO and other …(Continue Reading...)
Your company may be executing in all the inbound marketing areas such as social media, email and content creation. Your social following may be growing, email subscribers increasing and website ranking rising in search engine results. But at the end …(Continue Reading...)
Marketing automation is a term we hear a lot today. But how does it affect the bottom line? Is it worth the investment?
Before diving into those questions, it’s important to establish how automation software ties together your marketing and …(Continue Reading...)