Marketing automation is a term we hear a lot today. But how does it affect the bottom line? Is it worth the investment?
Before diving into those questions, it’s important to establish how automation software ties together your marketing and sales operations. The two often treat their funnels as separate entities, but they’re really parts of one, big process.
Marketing automation software can be the glue that binds sales and marketing and focuses them both on the big picture: turning website visitors into paying customers.
Here are some ways we’ve found that marketing automation helps the B2B sales process: