Baradell, Chief of Content Clay Zeigler and Senior Account Executive Stephanie Wick brought home the Gold in the media relations team category for work on behalf of ShopSavvy, a market-leading mobile shopping application.
Idea Grove established a program that focused on awareness, engagement and conversion to increase downloads of the popular app. The program used news releases, media pitches, video and an online forum to generate awareness during the holiday shopping period.
Idea Grove’s public relations efforts helped earn ShopSavvy some 200,000 downloads in November and December alone. ShopSavvy set records for product scans and yielded a peek at the national Christmas gift list.
Baradell was recognized as PR Professional of the Year for his PR and marketing achievements. His initiatives have resulted in increased media coverage, brand awareness and new business for Idea Grove and its clients.