We’ve been talking a lot about the importance of aligning your sales and marketing strategies to boost bottom-line results. The goal is to work cross-functionally in a way that produces a profitable and harmonious mashup — rather than a confusing, …(Continue Reading...)
Chances are you have a few different types of prospects. They may ultimately all reach the same conclusion, whether that’s choosing you or your top competitor. But differentiating factors such as role, authority, need and subject matter expertise all impact …(Continue Reading...)
Research companies such as Forrester and Gartner are shedding light on the growing shift of technology spend. Increasingly, CMOs, COOs, line managers and others in senior management are becoming the lead decision-makers for IT purchases.
Why are CMO and other …(Continue Reading...)
Your company may be executing in all the inbound marketing areas such as social media, email and content creation. Your social following may be growing, email subscribers increasing and website ranking rising in search engine results. But at the end …(Continue Reading...)
Marketing automation is a term we hear a lot today. But how does it affect the bottom line? Is it worth the investment?
Before diving into those questions, it’s important to establish how automation software ties together your marketing and …(Continue Reading...)
All the marketing trends of 2013 showed the power of content, social media and marketing automation to attract audiences and stimulate relationships with customers.
But what can we expect to see in 2014? All the signs point to this being …(Continue Reading...)
I can’t get enough of the new pope, and apparently I’m not alone. Google “pope-francis” and you get 656 million results about someone who has been going by that name for just a few weeks. And whether or not Pope …(Continue Reading...)
My favorite part of John Hughes’ buddy comedy “Planes, Trains and Automobiles” comes when the Steve Martin character finally reaches his wits’ end with the annoyingly chatty travel companion played by John Candy. Not only is the scene an example …(Continue Reading...)