There was a time when it was enough to “get the word out.” But with today’s technologies, we can start a conversation.
That’s what happened recently on Black Star Rising, the blog the Idea Grove manages for the iconic New York photography agency, Black Star. Our relationship with Black Star is well into its sixth year, and the blog is home now to more than 1,000 posts. It has more than 16,000 followers on Twitter.
Those kinds of numbers can make for a big reaction, and that’s just what happened when regular contributor David Saxe wrote about negative reactions he’s experienced as he’s photographed people in public places. Fearmongers Are Giving Photographers a Bad Name, the headline reads.
David wrote compellingly that, “… Every day, photographers are mistaken for perverts, terrorists, thieves, and other weirdos just because of the cameras around their necks. People seem to assume that we are ‘up to something.’”
He gave three examples before concluding that, “There is a part of me that wants to resist, to confront, to ignore these people, but it’s simply not my style. All I can do is write about it.”
Reaction Gives Way to Conversation
The online reaction was almost immediate. People who care about photography began to share the post using Twitter and writing their comments on the blog. Some expressed sadness, others frustration. There were war stories, and then, conversation.
Some commenters said protecting children from unwanted attention is paramount. Others said photographers should ask subjects first. Still others suggested that anxious police officers and others can be won over with polite conversation. Someone suggested that business cards help. Another commenter wondered about the roles of gender and ethnicity.
Words like “legal” gave way to “moral” and “ethical.” In a matter of days, the post had attracted 50 online comments and been shared more than 200 times through Twitter. In a week, it had landed on Photoshelter.com’s list of The Best Photography Blog Posts of 2011.
It was the kind of reaction that reminds us of the promise of communications technologies. We no longer have to be satisfied just to get the word out.
Joining the Discussion is Easy
Black Star and the Idea Grove are always looking for photographers, graphic designers, Web designers and other creative professionals who want to share their first-person experiences, views and advice at http://rising.blackstar.com.
If you’d like to start a conversation on Black Star Rising, contact Clay Zeigler at czeigler@ideagrove.com.
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HEADS UP: A Content Marketing History Lesson from Joe Pulizzi
Joe Pulizzi of the Content Marketing Institute just came to town to remind us that content marketing is not only here to stay, it’s been here for a long time.
As members of the Social Media Club of Dallas tweeted busily, Pulizzi introduced them to The Furrow, the quarterly journal of agriculture published in 12 languages and distributed in 40 countries by Deere & Company. It debuted in 1895.
“Brands have been publishers for a long, long time,” he said, before introducing a free 1905 recipe book featuring recipes for Jell-O. “We can do a lot of what media companies can do, and sometimes we can do it better.”
The key difference between the media and the marketers, he said, has been their monetizing method. While media companies look for advertising, marketers seek new customers. “Everything else is the same,” he said. Continue Reading
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