October 27, 2006 in Brand launches, Brand Strategy, Media Orchard by Scott Baradell
Admit It, New York Jets: You Have Cheerleaders Now

Probably because folks in New York never like to admit they borrowed an idea from folks in Dallas, the New York Jets haven’t fielded their own cheerleading squad for decades.

Until now; the squad was quietly unveiled at the Oct. 15 game against Miami.

Only the Jets insist the girls aren’t cheerleaders. “They’re flag carriers,” says Ron Colangelo, the Jets’ VP of public relations.

Indeed, the girls are officially called the “Jets Flag Crew,” and in the official announcement on the Jets’ Web site this week, their non-cheerleading role is made clear:

A new squad of female flag carriers relieved their male counterparts last week — and things haven’t been the same since. It’s all in good fun. The new crew of female flag carriers, as well as some well-timed pyrotechnics, will make going to a Jets game even better this season.

The announcement is accompanied by 11 pics of the girls doing one thing — carrying flags.

So they’re flag carriers – not cheerleaders, get it?

But you can’t fool the blogosphere. Sasha at the Professional Cheerleader Blog found some pics of the girls waving something other than flags at the game. Could they be …. green-and-white pom-pons?

Sasha has responded with an open letter to the duplicitous Jets:

Dear New York Jets,

There is no shame in admitting that you want a dance team of your own. I promise you no one will say “I told you so.” The Celtics have seen the error of their ways and nobody’s making fun of their dance team, are they? So come on over and join us. We’ll take it one baby step at a time.

XOXO,
Sasha

XOXO to you, too, Sasha.

 
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September 25, 2006 in Brand launches, Media, Media Orchard by Scott Baradell
CNN Partners With The Onion


Yep — insert your own punchline.

From CNN.com‘s intro to an Onion piece on a “massive spillage of Tag Body Spray”:

Editor’s note: This may look like a real news story, but it’s NOT. It is from the The Onion, a humor publication that calls itself “America’s finest news source.” CNN may beg to differ, but we do enjoy a good laugh, and hope you will enjoy a weekly selection of their satire.

Get it? It’s NOT real! NOT!

You know what this reminds us of? When granny decided to try the Electric Slide and dislocated her hip.

Or when Mr. Rogers learned how to play Donkey Kong.

(Gratuituous Tag Body Spray promo image above; is there any other kind?)

 
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August 31, 2006 in Brand launches, Media Orchard by Scott Baradell
Isn’t This the Scene in the Movie Where the Woman Turns Around and a Guy with a Hockey Mask Is Standing There?

 
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August 16, 2006 in Brand launches, Media Orchard by Scott Baradell
Viacom: Expanding and Protecting the "Pimp" Brand


You’ll be glad to know that Viacom has greenlighted a second season of “Trick My Truck,” a “Pimp My Ride” spinoff for the Jeff Foxworthy set.

Viacom has really staked out the “Pimp” brand for itself. In June, Viacom lawyers forced a British food Web site called “Pimp My Snack” to change its name to “Pimp That Snack.” Details here.

We guess we’ll be getting a letter regarding “Pimp My Blog Post” soon enough…

It’s hard out here for a pimp — truly.

 
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July 27, 2006 in Brand launches, Brand Strategy, Branding, Media Orchard by Scott Baradell
New Idea Grove Offering: "Brand in 60 Seconds"

When we started the Idea Grove last year, our goal was to evolve from mostly project work to exclusively retainer-based relationships. We completed that transition a few months ago and have been working our butts off ever since.

The one downside of doing only retainer work is that you can’t network with as many companies. So it occurred to us that if we could package an offering — one with pre-defined deliverables and timeline — we could integrate it into our practice without disrupting the flow of our other work.

So, voila — “Brand in 60 Seconds.”

If you’re curious, we can provide glowing references for this one. Give us a call.

 
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