As we already suspected, a little bird tells us that the team that came up with the updated KFC logo is delighted with the attention their handiwork received last week in Gawker.
If they liked that post, they’ll love the Fark treatment. More than 100 members of the Fark community have offered their own “improvements” to the KFC logo.
Here are a couple — the streamlined Colonel as an even younger man, above, and a depiction of KFC’s secret ingredient, at left. Meow.
From the Boston Globe:
Fluff’s free publicity leads to sweet payoff
Jonathan Durkee has two words for state Senator Jarrett Barrios: Thank you.
Durkee is treasurer of the Lynn company that produces Marshmallow Fluff, which Barrios targeted last month when he tried to ban the Fluffernutter sandwich from school lunches. But Barrios did not realize how much of a New England icon sweet marshmallow spread slathered over white bread and twinned with peanut butter was…
The Fluffernutter Wars were on. “Nightline” chimed in, along with Regis and Kelly and The Los Angeles Times … Then the inevitable. Internet orders sent to the mother ship in Lynn skyrocketed 800 percent from 10 to 80 cases a day…
Durkee said it was too early to tell if the bump would carry through to the holiday season, when sales typically peak. In Lynn, fingers remained crossed. A thank-you letter to Barrios? Not yet in the mail.
Or buddy tragedy…too early to tell.
NBC has gone from big-timing the folks at YouTube to paying them big bucks — or at least raising the startup’s profile. Here’s the deal via Forbes:
Judging by the “Top Favorites” section on Sequoia Capital-funded video-sharing site YouTube, Internet users like watching students performing robot dances, teenagers playing electric guitar versions of Pachelbel’s Canon, half-witted dogs scratching themselves and the pratfalls of small Mexican boys. So beware any corporation looking to seed the site with promotional content; regular “Tubers” will reject the clips if they appear to be a shameless attempt to gatecrash their frat party.
General Electric unit NBC, which has hectored the video site over copyright issues in the past, announced Tuesday it would use YouTube to promote its fall television lineup in a partnership that draws attention to the Internet’s growing role in generating buzz around traditional media content. The AP reports that the agreement includes an integrated, cross-promotional advertising relationship on the YouTube service and significant on-air promotion provided by NBC.
Alas, “Tubers”–no couch-potato jibe intended–are still not likely to find legit clips of Lazy Sunday, the Saturday Night Live parody rap that circulated widely on YouTube and other sites before NBC Universal’s legal eagles asked for its removal. The deal will instead highlight promos made by or for NBC, including clips from new programs or old ones such as The Tonight Show with Jay Leno, behind-the-scenes interviews and other features largely exclusive to the Internet.
Great! We’ve been looking for a place to watch Leno commercials online. We can’t get enough of that guy. Funny stuff!
(Image from Celebopedia)
Ah, the brilliance of the Fark community. One member noted the prevalence of the marketing term “baby’s first” in selling everything from lullaby CDs to infant underwear to new parents.
Other members chimed in with their own product suggestions, which include:
Spin in the Blender
From WWD:
“Lads mag” editors like Pemberton have been landing plum jobs across the magazine industry for the past few years — at pubs like Playboy, GQ and others — but have had difficulty duplicating their success (despite shamelessly duplicating everything else).
Technorati tags: Spin, Blender, Marketing