November 4, 2006 in Advertising, Media Orchard, Naming and Logos by Scott Baradell
True.com: Soon to Be Featured on "To Catch a Predator"

 
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October 18, 2006 in Media Orchard, Media Relations, Naming and Logos by Scott Baradell
Mike Tyson: Not Media Trained

Vin Diesel is media trained. Robin Williams is media trained. Mike Tyson? Not so much. (Language not safe for work.)

 
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October 11, 2006 in Media Orchard, Media Relations, Naming and Logos, Public Relations by Scott Baradell
Advice to PR Job-Seekers: Don’t Do This

Check out this video that Yale senior Aleksey Vayner sent out to HR departments, along with an 11-page resume.

Aleksey’s best line: “Ignore the losers.”

Oops — guess we’ve already screwed that one up.

(Via Break.)

Update: The video was pulled from Break and also YouTube. Looks like Aleksey has a lawyer (along with no sense of humor). For more on Aleksey, see Gawker’s coverage.

 
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October 9, 2006 in Brand Strategy, Media Orchard, Naming and Logos by Scott Baradell
The Following Clothing Brands Are No Longer Allowed in the Orchard

Adrants has alerted us to the fact that a Nashville nightclub, On the Rocks, has banned patrons who wear certain clothing brands. The choice of brands, like Sean John, FUBU and Phat Farm, seems to suggest that the bar’s management, at best, has something against hip-hop culture — and at worst, is guilty of racial profiling.

In protest of this discrimination, Media Orchard hereby deems the following clothing brands off-limits in the Orchard:

1. Abercrombie & Fitch
2. Banana Republic
3. Wrangler
4. No Fear
5. Tommy Hilfiger
6. Mossimo (Target)
7. Dr. Martens

We’re takin’ it to the Man, now. So watch out.

 
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September 29, 2006 in Media Orchard, Naming and Logos, Social Media Marketing by Scott Baradell
Media Orchard Looks Like a Cross Between Jason Alexander and Neil Sedaka

…with a little Helen Hunt thrown in.

Picture   223791 870701f388c154vc1i7k13 at Dallas SEO | Dallas Social Media Company

MyHeritage.com, you’ve lost a potential customer for life.

 
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