Inbound marketers understand the importance of email marketing, but it can be difficult to convince clients of this because of the set-up time it takes to start seeing a return-on-investment. That’s why having a clear understanding of what email marketing …(Continue Reading...)
Email is one of the most powerful channels available to marketers. It’s often overlooked as an outdated or ineffective tactic, but marketers who use this tool are averaging a return of $44.25 for every $1 they spend, according to Exact …(Continue Reading...)
Are you using pay-per-click advertising? Do you even know what it is? (It’s ok to say no.)
PPC advertising is a type of advertising that only charges you when someone clicks on your ad. Genius, huh? No more paying based on …(Continue Reading...)
Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email or a text …(Continue Reading...)
Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94 percent of B2B and B2C companies. The use of landing pages enables marketers to direct website …(Continue Reading...)
Generating leads high in both quantity and quality is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.
Surprisingly, only one in 10 marketers feel their lead …(Continue Reading...)