Here in the inner sanctum of the Idea Grove, the writing team spends a lot of time talking about the tactics and methods that make content about business-to-business technology more interesting and effective.…(Continue Reading...)
First of two parts
Last year there was justifiable buzz when a study showed that for the first time people were spending more time online than watching television. That was good news for inbound PR and marketing firms like ours, …(Continue Reading...)
Once you’ve established an efficient strategy and created content your audience wants, it’s time to take the next step: Determining how you’re going to re-use it.
It’s just too much work to create a piece of quality content to write …(Continue Reading...)
Everywhere we go, we’re being sold something: The Ultimate Driving Machine, the world’s most comfortable bed, a drink that gives you wings.
But one of the most memorable – and effective – marketing campaigns of recent years revolves around a …(Continue Reading...)
You’ve done it: You’ve made the commitment to create better marketing content. Realizing you lack the people or the time (or both) to tackle the task on your own, you’ve found a resource – an internal organization or an outside …(Continue Reading...)
I. Intro: Most PR and marketing folks don’t outline before they write for clients, but they really should
II. Reason One: Saves you time
III. Reason Two: Ensures you touch all the bases
IV. Reason Three: Helps you write with …
No one likes to ask a question and sound dumb – well, no one except Dallas Cowboys owner Jerry Jones. He recently confessed that he was most effective early in his tenure “when I didn’t mind sounding stupid” asking questions. …(Continue Reading...)
Few things drive me crazier than the jargon-loaded, meaningless, bloated language I see used in far too many marketing and PR campaigns. Let’s be honest: Much of it is impenetrable dreck, unreadable to the point of being offensive.
I swear, …(Continue Reading...)
For the past few years, B2B technology companies have seen an unprecedented shift in buying responsibility among their customers. Today, it’s often no longer the CIO, but instead the CMO, line manager or other business buyer who has emerged as …(Continue Reading...)