Idea Grove is thrilled to announce our win in the 2014 Content Marketing Awards in the category Best Use of Content Repurposing. We won along with our client Long Range Systems (LRS) for a thought leadership campaign on the topic of restaurant wait times.
As the original inventor of the restaurant pager, LRS has been a leader in restaurant technology for two decades. Using a proprietary study commissioned by LRS, Idea Grove developed a campaign that leveraged social media, blog posts, a byline article, media coverage, a press release and an infographic.
Numerous industry publications covered the results of the study; in fact, media outlets are still referencing the study nearly a year after the initial campaign. This successful initiative also inspired ideas for others studies LRS can pursue to raise awareness of its products and generate buzz in the different verticals it serves.
Content repurposing is something Idea Grove is built to do particularly well. Here’s an example of how we used repurposing for another client, RiseSmart.
The Content Marketing Awards are sponsored by the Content Marketing Institute and have honored leading marketing campaigns for more than a decade.