HEADS UP: Idea Grove’s Scott Baradell to Speak on Audience-Building at PRSA Program

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Idea Grove President Scott Baradell will discuss how to build and engage online audiences during an upcoming professional development program of the PRSA’s Greater Fort Worth chapter. Audience building has been key to making Idea Grove a leading player among Dallas marketing firms.

In promising to discuss practical ways to build and engage online audiences that convert, Scott asks, “If a tree falls in the woods and no one hears it, does it make a sound?  What about your blog, social media postings and other content — is it being heard?  If you are not systematically building an audience of subscribers and customers, your program is likely not helping you meet your organization’s marketing objectives.”

The program is set for Wednesday, February 13, at the Colonial Country Club in Fort Worth.  The morning program begins at 8:30 a.m., followed by lunch at 11:30 a.m. Further details are at www.fortworthprsa.org.

Scott founded Idea Grove in January 2005. An accomplished corporate brand strategist and communicator, he has been a senior corporate communications executive for two Fortune 1000 companies. During his career, Scott has gained extensive industry experience in B2B technology, online products and services, mobile technology, telecommunications, financial services and health care.

From 2001 to 2004, he served as vice president of corporate communications for Belo Corp., a diversified media company with 2004 revenues of more than $1.5 billion. Previously, he was vice president of corporate communications for PageNet, a wireless communications company with 1999 revenues of $1 billion. Scott also co-founded Brightpod, a venture-funded technology consulting company acquired by InPhonic in 2001.

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About the author

Clay, chief content officer, is responsible for content creation and curation at Idea Grove. In addition to overseeing the Content Team, Clay writes and edits content including white papers, ebooks, byline articles, blog posts and marketing collateral across a range of industries. These include enterprise content management, business process outsourcing, and Internet telephony as well as wireless communications, human capital management, energy industry consulting, and mobile retailing. Clay’s work at Idea Grove has been recognized with awards from the Content Marketing Institute, PR News, Golden Bridge, and area chapters of the American Marketing Association and the Public Relations Society of America.

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