Since Media Orchard has evolved over the years from my personal blog into a forum representing our agency as a whole, I decided last month to start a second blog, “Media Orchard Too,” where I could rant and rave with relative impunity.
My latest rants are on the subject of “digital sharecropping” — the practice of focusing your online marketing efforts on third-party social media sites rather than your own web presence.
While folks from the traditional advertising world might characterize this third-party focus as simply the latest iteration of media buying, that comparison doesn’t hold up very well when it comes to content-based marketing. The better comparison is to 19th-century subsistence farmers from Mississippi — and you don’t want to be like them, do you? You can learn more here.
