IDEA GROVE NEWS: Celebrating Five Successful Years With RiseSmart

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RiseSmart, leader in next-gen outplacement solutions, hosts 2011 holiday partyThis month marks our fifth anniversary working with next-generation outplacement services leader RiseSmart. We pride ourselves on our long-standing client relationships, and RiseSmart serves as a perfect example of this commitment.

We’ve worked with RiseSmart since shortly after its founding in 2007, guiding its online marketing, social media and public relations efforts. Our partnership has helped the company land $11.85 million in venture and angel financing, coverage three times in The Wall Street Journal, and attention from hundreds of media outlets nationwide. Our annual Super Bowl predictions based on the unemployment rates of the competing cities attracts coverage across the country year after year.

Through our combined efforts, RiseSmart is widely recognized as an up-and-coming provider of B2B outplacement solutions, with regular coverage in leading publications such as HR Magazine, Human Resource Executive, The Wall Street Journal, Time, BusinessWeek, MSNBC, CNBC, Mashable, VentureBeat, Kiplinger’s, Marie Claire, and many others. The Idea Grove’s social media efforts have led top industry influencers such as Bill Kutik, Naomi Bloom, Gautam Ghosh and others to post comments on the company’s blog and re-tweet its online conversations.

The Idea Grove also has helped RiseSmart to secure a wide range of awards and recognition from organizations including Red Herring, the San Francisco Business Times, SiliconIndia, the Silicon Valley/San Jose Business Journal, the Stevie Awards, TiE and the U.S. Commerce Association.

It’s been an exciting and fruitful five years, and we look forward to the new heights we’ll reach with RiseSmart in the future. Thank you to Sanjay Sathe and his passionate, results-driven team for making this such a successful partnership.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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