Our senior vice president, Reg Rowe, has authored an article on communications integration and the importance of sharing that appears today in PRWeek.
Here’s an excerpt:
“Today’s PR professional must employ a holistic approach that integrates marketing and sales channel strategies with branding, messaging, web design and development, search engine optimization (SEO), print design, video, and media relations. Corporations must participate in the ongoing conversation about their industry and their company via blog posts, web content, tweets, bylined articles, white papers, trade shows, seminars, speaking opportunities, community relations outreach, and more – or be left out of the conversation.”
Check out PRWeek on Wednesday and Friday for more articles from Reg.
Tags: dallas content marketing, dallas marketing, Dallas social media