HEADS UP: Idea Grove SVP Shares About Sharing in PRWeek

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Our senior vice president, Reg Rowe, has authored an article on communications integration and the importance of sharing that appears today in PRWeek.

Here’s an excerpt:

“Today’s PR professional must employ a holistic approach that integrates marketing and sales channel strategies with branding, messaging, web design and development, search engine optimization (SEO), print design, video, and media relations. Corporations must participate in the ongoing conversation about their industry and their company via blog posts, web content, tweets, bylined articles, white papers, trade shows, seminars, speaking opportunities, community relations outreach, and more – or be left out of the conversation.”

Check out PRWeek on Wednesday and Friday for more articles from Reg.

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About the author

Clay, chief content officer, is responsible for content creation and curation at Idea Grove. In addition to overseeing the Content Team, Clay writes and edits content including white papers, ebooks, byline articles, blog posts and marketing collateral across a range of industries. These include enterprise content management, business process outsourcing, and Internet telephony as well as wireless communications, human capital management, energy industry consulting, and mobile retailing. Clay’s work at Idea Grove has been recognized with awards from the Content Marketing Institute, PR News, Golden Bridge, and area chapters of the American Marketing Association and the Public Relations Society of America.

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