HEADS UP: Scott Baradell Talks Twitter on CBS 11

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Yes, that was Idea Grove President Scott Baradell on Dallas’ CBS 11 this week talking about how consumers can get good deals on products using Twitter.

“More and more brands are realizing that in order to attract the kind of audience that they want on social media they have to give something in return,” Baradell told reporter Melissa Newton. “Many times these are deals or discounts or other special benefits to their Twitter followers or others who interact with them on social media.”

To find the best deals, Baradell recommended that consumers follow specific companies, brands and retailers they already know.  Curation pages are another option.

“It’s just a matter of finding the ways to get that information,” Baradell said of the algorithmic sites, “based on the validation of it being retweeted or interacted with, they tweet it here.”

You can also check out the story here; and don’t forget to share it on Twitter.

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About the author

Clay, chief content officer, is responsible for content creation and curation at Idea Grove. In addition to overseeing the Content Team, Clay writes and edits content including white papers, ebooks, byline articles, blog posts and marketing collateral across a range of industries. These include enterprise content management, business process outsourcing, and Internet telephony as well as wireless communications, human capital management, energy industry consulting, and mobile retailing. Clay’s work at Idea Grove has been recognized with awards from the Content Marketing Institute, PR News, Golden Bridge, and area chapters of the American Marketing Association and the Public Relations Society of America.

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