HEADS UP: Pick of the Orchard

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Spin Sucks and Joe Pulizzi lead this week’s crop of good thought leadership.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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One thought on “HEADS UP: Pick of the Orchard

  1. Betty Haynes

    A pitch line is equally important for web site design as well. You want to catch every one’s attention and keep them there. Thank you for sharing your ideas. I think they make perfect sense.