February 15, 2012 in PR Agencies, Public Relations by Scott Baradell

IDEA GROVE VIDEO: The Best PR Engagements Start with the Client

When I launched the Idea Grove in 2005, I had never worked for or led a Dallas marketing firm or PR agency. My experience with Dallas agencies had always been as a client — of mega-agencies such as Burson-Marsteller, Fleishmann-Hillard and JWT, as well as many smaller firms in Dallas and elsewhere. Today, we try to bring that same client mentality to every engagement.