CLIENT NEWS: ShopSavvy a Magnet for Holiday Shopping News Coverage

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The media buzz just keeps growing for ShopSavvy, which has been featured in hundreds of television newscasts all over the country covering the holiday shopping blitz.

ShopSavvy is an amazing story any time of the year. The leading mobile shopping assistant has been downloaded more than 20 million times by people looking for unparalleled access to products at the lowest-available prices.

In 2011, the smartphone app got even better, with new features including one-tap purchasing and social shopping, which lets users share their buying successes. ShopSavvy also got $7 million in funding from several sources, including venture investor Eduardo Saverin, who helped start Facebook. All that comes amid the steep growth in the popularity of mobile shopping.

Television stations around the country pounced on the ShopSavvy story, using b-roll footage, a digital newsroom and a promotional video, all produced under the direction of the Idea Grove. ShopSavvy executives at both of the company’s offices were interviewed by network affiliates β€” Alexander Muse by KTVT in Dallas and John Boyd by KNTV in San Francisco.

And the coverage just keeps on coming:

  • CBS, The Early Show
  • ABC News, Money Matters
  • NY1, New York
  • WCBS, New York
  • WFLD, Chicago
  • WGN, Chicago
  • KTVT, Dallas
  • KDAF, Dallas
  • KNTV, San Francisco
  • KGO, San Francisco
  • KRON, San Francisco
  • WAGA, Atlanta
  • WXIA, Atlanta
  • KHOU, Houston
  • KONG, Seattle
  • KING, Seattle
  • KNXV, Phoenix
  • KPHO, Phoenix
  • WFLA, Tampa, Fla.
  • WFTS, Tampa
  • KSTP, Minneapolis
  • KMSP, Minneapolis
  • KARE, Minneapolis
  • WEWS, Cleveland
  • WKMG, Orlando, Fla.
  • KXTV, Sacramento, Calif.
  • KTVI, St. Louis
  • N14N, Raleigh, N.C.
  • WBTV, Charlotte, N.C.
  • WISH, Indianapolis
  • KNSD, San Diego
  • KMBC, Kansas City, Mo.
  • WDAF, Kansas City
  • KSHB, Kansas City
  • WSYX, Columbus, Ohio
  • WBNS, Columbus
  • WITI, Milwaukee, Wis.
  • WCPO, Cincinnati
  • KENS, San Antonio, Texas
  • KABB, San Antonio
  • WPTV, West Palm Beach, Fla.
  • WCFT, Birmingham, Ala.
  • WPMT, Harrisburg, Pa.
  • WXMI, Grand Rapids, Mich.
  • WZZM, Grand Rapids
  • KFOR, Oklahoma City
  • KAUT, Oklahoma City
  • KASA, Albuquerque, N.M.
  • KNVA, Austin, Texas
  • KXAN, Austin
  • KEYE, Austin
  • WPRI, Providence, R.I.
  • WNAC, Providence
  • KOKI, Tulsa, Okla.
  • KOTV, Tulsa
  • KJRH, Tulsa
  • WKRG, Mobile, Ala.
  • WFTX, Fort Myers, Fla.
  • KREN, Spokane, Wash.
  • WTOL, Toledo, Ohio
  • WNWO, Toledo
  • WPFO, Portland, Maine
  • KBSI, Paducah, Ky.
  • WISC, Madison, Wis.
  • KWTX, Waco, Texas
  • KBTX, Waco
  • WSBT, South Bend, Ind.
  • WNDU, South Bend
  • WBTW, Florence, S.C.
  • KHAS, Lincoln, Neb.
  • WRDW, Augusta, Ga.
  • WDAY, Fargo, N.D.
  • WMGT, Macon, Ga.,
  • WSFA, Montgomery, Ala.
  • KBAK, Bakersfield, Calif.
  • KBFX, Bakersfield
  • KSNT, Topeka, Kan.
  • KPSP, Palm Springs, Calif.
  • KOSA, Odessa, Texas
  • KMIT, Rochester, Minn.
  • KSWY, Casper, Wyo.
  • KLST, San Angelo, Texas
  • WLIO, Lima, Ohio
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About the author

Clay, chief content officer, is responsible for content creation and curation at Idea Grove. In addition to overseeing the Content Team, Clay writes and edits content including white papers, ebooks, byline articles, blog posts and marketing collateral across a range of industries. These include enterprise content management, business process outsourcing, and Internet telephony as well as wireless communications, human capital management, energy industry consulting, and mobile retailing. Clay’s work at Idea Grove has been recognized with awards from the Content Marketing Institute, PR News, Golden Bridge, and area chapters of the American Marketing Association and the Public Relations Society of America.

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