IDEA GROVE NEWS: Stephanie Fedler and Jill Diedrich Join the Team

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We’d like to welcome Account Executive Stephanie Fedler and Account Coordinator Jill Diedrich to the Idea Grove team.

Stephanie is a media relations and social media professional with experience spanning work with nonprofit, healthcare, finance, fashion and technology clients. Stephanie’s efforts have earned her clients media coverage with an ad value equivalence of more than $1.5 million to date.

Prior to joining the Idea Grove, Stephanie served as an account executive at Nunez PR Group for nearly two years. Among her experiences, she served as product spokesperson for Naya Shoes, appearing on television news programs nationwide to promote the brand. She has bachelor’s degrees in corporate communications and public affairs as well as psychology from SMU.

Jill comes to us from Austin, where she was an account executive at Hackney Communications, specializing in developing PR strategies for financial clients, technology companies and entrepreneurs. She is a graduate of UT-Austin, where she was in the public relations honors program.

Jill’s background includes New York PR agency experience, as well as a demonstrated commitment to philanthropy and women’s empowerment. She is director of operations for Make Charity Cool, a start-up nonprofit with the goal of making “charity work” seem like less of a chore.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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