IDEA GROVE NEWS: Photography and Design Blog Nears 1,000 Posts

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We’ve been proud to call New York’s Black Star photographic agency an Idea Grove client for five years as of last month.

Founded in 1935, Black Star is one of American photojournalism’s historic institutions. The list of those who in the early years signed a contract with Black Star reads like a Who’s Who of photography in the following decades: Walter Bosshard, Robert Capa, Ralph Crane, Herbert Gehr, Fritz Goro, Andreas Feininger, Ernst Haas and Philippe Halsmann, to name but a few.

According to photo historian Marianne Fulton, Life magazine brought Black Star 30 to 40 percent of its business. Black Star, in turn, contributed to Life becoming the most popular magazine in America for nearly three decades, with tens of millions of readers.

Since its beginnings, Black Star has been committed to mentoring both its photographers and its clients. This is one reason the agency has been so respected — and so loved — by photographers for so many years.

Black Star Rising, the Idea Grove’s blog collaboration with the agency, is our way of extending Black Star’s ethos of teaching — and caring — to a broader audience. We started it in 2007 and are now close to publishing our 1,000th post.

Black Star and the Idea Grove are always looking for photographers, graphic designers, Web designers and other creative professionals who want to share their first-person experiences, views and advice. The content covers both the creative and business side of things.

If you’d like to contribute to the blog, either with an article or video post, please contact Stephanie Fedler at sfedler (at) ideagrove (dot) com.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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