HEADS UP: Reinvention Virtual Storytelling Summit, Nov. 11-22

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As I’m finishing up a book on storytelling, I thought I’d pass along a virtual conference that you may find of interest. It’s called the Reinvention Summit, and it starts this Thursday. Registration starts at just $11.11. The event has a solid lineup of speakers, covering a wide range of topics that public relations practitioners should find of interest.

Remember: bad PR people pitch products; good PR people pitch stories. It’s important to understand the difference.

Here’s Michael Margolis, president of Get Storied, discussing the event:

People who know me know that I hate traveling to conferences. But this one is virtual — so wherever I am, I’ll plan to be there. Check it out.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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