Comments on: A Brand for a Company Is Like a Reputation for a Person — Except When It’s Not http://www.ideagrove.com/blog/2008/11/a-brand-for-a-company-is-like-a-reputation-for-a-person-except-when-its-not.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Bawden http://www.ideagrove.com/blog/2008/11/a-brand-for-a-company-is-like-a-reputation-for-a-person-except-when-its-not.html/comment-page-1#comment-3666 Mike Bawden Mon, 17 Nov 2008 15:07:00 +0000 http://www.ideagrove.com/weblog/?p=2320#comment-3666 Hey guys,<br/><br/>Great post - it really got me thinking and resulted in another brand screed over at Brand Central Station. <br/><br/>I view brands and branding a little differently, but your comment that companies don't care is an important one that is too often forgotten. People seemt to think that once they've finished a branding effort for their company, they're done.<br/><br/>WRONG!<br/><br/>They don't understand the importance of continuity and consistency.<br/><br/>Great blog entry. Keep in touch.<br/><br/>Mike Bawden<br/>Brand Central Station Hey guys,

Great post – it really got me thinking and resulted in another brand screed over at Brand Central Station.

I view brands and branding a little differently, but your comment that companies don’t care is an important one that is too often forgotten. People seemt to think that once they’ve finished a branding effort for their company, they’re done.

WRONG!

They don’t understand the importance of continuity and consistency.

Great blog entry. Keep in touch.

Mike Bawden
Brand Central Station

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