What’s in a Name? Sometimes, It’s the Difference Between Success and Failure

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For those of you who aren’t familiar with the stock photography business, there are two types of stock: “rights-managed” and “royalty-free.”

I bet — even if you don’t know the difference between the two — you already have a preference based on their respective names. Am I right?

Read more at Black Star Rising.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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One thought on “What’s in a Name? Sometimes, It’s the Difference Between Success and Failure

  1. Anonymous

    Hi,

    Great stuff…

    Have you promoted this blog on Fast Pitch!(www.fastpitchnetworking.com)? It’s an online business network that has as one of it’s features a way to promote your blog to their audience of small business owners.
    FP was actually just named Website of The Week by MSNBC’s ‘Your Business’ show for small business owners.

    If you’re already on another network (LinkedIn, etc.) – no problem. Fast Pitch! takes a completely different approach. Compare Networks: http://www.fastpitchnetworking.com/comapre.cfm

    Keep up the good work!

    Tammy

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