What’s in a Name? Sometimes, It’s the Difference Between Success and Failure

by Scott Baradell | Marketing and Branding

What’s in a Name? Sometimes, It’s the Difference Between Success and Failure

For those of you who aren’t familiar with the stock photography business, there are two types of stock: “rights-managed” and “royalty-free.”

I bet — even if you don’t know the difference between the two — you already have a preference based on their respective names. Am I right?

Read more at Black Star Rising.

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One thought on “What’s in a Name? Sometimes, It’s the Difference Between Success and Failure

  1. Anonymous

    Hi,

    Great stuff…

    Have you promoted this blog on Fast Pitch!(www.fastpitchnetworking.com)? It’s an online business network that has as one of it’s features a way to promote your blog to their audience of small business owners.
    FP was actually just named Website of The Week by MSNBC’s ‘Your Business’ show for small business owners.

    If you’re already on another network (LinkedIn, etc.) – no problem. Fast Pitch! takes a completely different approach. Compare Networks: http://www.fastpitchnetworking.com/comapre.cfm

    Keep up the good work!

    Tammy

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