PR Agency Review Tips, No. 436
Remember, the team that presents…
…is not always the team you get.
If you’re conducting an agency review, we recommend you follow the Idea Grove’s tips for selecting a public relations agency, which includes a printable score sheet.
Tags: agency reviews, baitandswitch, PR advice





This is actually atypical.
Corporate Website Rule #18 dictates that every stock photo with at least three people must include a minority.
I read that somewhere.
I recently met with an organisation who revealed, after we had made our credentials presentation that we one of 17 agencies they were meeting with. I kid you not SEVENTEEN! What a waste of everybody’s time. In the long run, I think it was lucky escape for us, I’ll bet.