Remember, the team that presents…
…is not always the team you get.
If you’re conducting an agency review, we recommend you follow the Idea Grove’s tips for selecting a public relations agency, which includes a printable score sheet.
Tags: agency reviews, baitandswitch, PR advice


This is actually atypical.
Corporate Website Rule #18 dictates that every stock photo with at least three people must include a minority.
I read that somewhere.
I recently met with an organisation who revealed, after we had made our credentials presentation that we one of 17 agencies they were meeting with. I kid you not SEVENTEEN! What a waste of everybody’s time. In the long run, I think it was lucky escape for us, I’ll bet.