Is It Time to Return to Snail Mail?
Cathy was putting together a media list for a client in Cision MediaSource when she came upon this advice attributed to Fred Frailey, editor of Kiplinger’s Personal Finance:
Keep in mind that snail mail could be more effective to editors who are continually buried under a pile of e-mails.
I can’t remember the last time I sent out a physical mailing. But it made me wonder: Is Fred right?
What do you think?
[Image by Arnold Lobel via Andrew Jorgensen's blog.]
