Ya never know.

Cathy was putting together a media list for a client in Cision MediaSource when she came upon this advice attributed to Fred Frailey, editor of Kiplinger’s Personal Finance:

Keep in mind that snail mail could be more effective to editors who are continually buried under a pile of e-mails.

I can’t remember the last time I sent out a physical mailing. But it made me wonder: Is Fred right?

What do you think?

[Image by Arnold Lobel via Andrew Jorgensen's blog.]

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• Afghan journalist sentenced to death for blasphemy (Crooks and Liars)
• Bikini-scandal anchorwoman Alycia Lane to join WWE? (SPORTSbyBROOKS)
• CNN’s Kyra Phillips and newsbabe pal want to make a “reverse Oreo” with their black male co-anchor (HuffPo)

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You can decide which side is pro-choice, pro-gun control, pro-gay marriage, and pro-Iraq withdrawal timetable — and which side is anti-abortion, pro-NRA, anti-gay marriage and stay the course in Iraq. It doesn’t really matter, does it?

[Story.]

Most of the billions of Web sites out there today have a site map, labeled as such. So if you run a search on the term “site map” in Google, you should get a fairly decent indication of which sites Google thinks are most important, shouldn’t you?

Here are the 25 organizations whose Web sites come up first in a “site map” search:

1. Google
2. eBay
3. Apple
4. CNN Money
5. Wikipedia
6. Microsoft
7. The Seattle Times
8. The Chronicle of Higher Education
9. The New York Times
10. Internal Revenue Service
11. FindLaw
12. CNET
13. The White House
14. U.S. Dept. of Health and Human Services
15. Austin American-Statesman
16. U.S. Dept. of Defense
17. The Washington Post
18. U.S. Dept. of Veterans Affairs
19. LiveJournal
20. MapQuest
21. The Arizona Republic
22. MSNBC
23. International Monetary Fund
24. U.S. National Library of Medicine
25. Los Angeles Times

Whaddya know? Google thinks it’s important. Of course, we’ve demonstrated this before.