What Do Top PR Firms’ Web Sites Say About Them?

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In October, Media Orchard looked at the Wikipedia entries of top PR firms and found them a bit of a mess. We thought it might be nice to give these agencies a chance to redeem themselves by analyzing their Web sites.

Specifically, we decided to use our new favorite toy, TagCrowd, to assess the messaging these firms project in the top-level content of their sites. TagCrowd, you may recall, creates tag clouds based on word frequency.

So, think of these as the Web site “brand clouds” for five top PR agencies:



Ruder Finn

Hill & Knowlton

Ogilvy Public Relations Worldwide

For comparison to a smaller firm, here’s one for the Idea Grove –

Why don’t you try it for your own agency? It’s a good spot-check to make sure your site’s content hasn’t gone off message.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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2 thoughts on “What Do Top PR Firms’ Web Sites Say About Them?

  1. Shannon Nelson

    Scott you must be reading my mind. The other day I literally looked at our tag cloud and thought about this. Great tip to keep reminding us (err me) to stay focused.

    Pierce Mattie PR