In October, Media Orchard looked at the Wikipedia entries of top PR firms and found them a bit of a mess. We thought it might be nice to give these agencies a chance to redeem themselves by analyzing their Web sites.
Specifically, we decided to use our new favorite toy, TagCrowd, to assess the messaging these firms project in the top-level content of their sites. TagCrowd, you may recall, creates tag clouds based on word frequency.
So, think of these as the Web site “brand clouds” for five top PR agencies:
Edelman –
Ogilvy Public Relations Worldwide –
For comparison to a smaller firm, here’s one for the Idea Grove –
Why don’t you try it for your own agency? It’s a good spot-check to make sure your site’s content hasn’t gone off message.
Tags: Burson-Marsteller, Edelman, Hill, Knowlton, Ogilvy, PR firms, public relations, Ruder Finn
My favorite is the word “violence” in the Ruder Finn cloud.
Scott you must be reading my mind. The other day I literally looked at our tag cloud and thought about this. Great tip to keep reminding us (err me) to stay focused.
Shannon
Pierce Mattie PR
[...] as brand clouds that let companies see how they are perceived by the world [...]
[...] as brand clouds that let companies see how they are perceived by the world [...]